Content Marketing Lead Benelux

Lead the Content Marketing Strategy for the Dutch Market

We’re looking for a Content Marketing Lead for the Dutch market. You’ll own our content strategy and production across the full funnel. You’ll build campaigns people want to read, not delete. You’ll help us stand out in a space that’s full of noise.

We sell to both SME and enterprise. Our customers are HR and L&D leaders who want to work skill-based. You’ll help them think, act, and choose differently - through content that hits the mark.

We’re just getting started. We already do things like the L&D Monitor, our HR Leader Dinners, or the Skill Navigator Webinar Series. And our ambition is 10x bigger. That’s where you come in.

Oh, by the way, we’re big Seth Godin fans. If that means something to you, you’ll probably like it here. We work hybrid. Most of us are in the office 3-4 days a week in Amsterdam.

What you’ll be doing

• Own our Dutch content strategy, from idea to impact
• Build and run full-funnel campaigns with real creative ideas
• Create high-quality Dutch content: guides, webinars, videos, podcasts, event content
• Use AI tools to speed up production and sharpen quality
• Turn customer insight into campaigns that drive interest and conversion
• Work with sales, design, product, and events to make it all land
• Reuse and scale content across the funnel and channels
• Make sure our content is worth someone’s time, every single time

What you bring

• You speak and copywrite Dutch like a native - that’s key to connect with our customers and the HR/L&D community
• You might come from other functions like growth, performance, or product marketing - and found your way to content from there
• You know what good content is. You’ve shipped it before
• You’ve built campaigns or projects that delivered value to real people
• You’ve worked with AI tools and have ideas on how to use them well. Bonus points for you: if you’ve tweaked AI-powered workflows for content generation - whether with Jasper.ai, Writer.ai, or your own stack using tools like N8N
• You’re fast. You can turn ideas into content quickly without losing quality
• You’ve done podcasts, guides, writing, or video—ideally all of them
• You don’t wait for briefs. You bring ideas and make them better with others

Why join us

• You’ll own a key channel in a few our top markets
• You get freedom to experiment and build new things
• You’ll work with smart, kind people who want to grow
• Your work won’t end up in a Google Drive folder. It will get shipped
• We work hybrid. Most of us are in the office 3-4 days a week in Amsterdam

Want to stand out?

Include a few examples of things you’ve made in your cover letter. A campaign. A story. A script. Whatever shows how you think and work. We’ll take it from there.

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