Brand Campaign Manager – Digital & Programmatic (French Speaking)

Boost the awareness and consideration of Picnic in new and existing delivery areas. Picnic is not only redefining how people shop groceries, we are also growing at tremendous pace and continuously expanding - that means our marketing team has their hands full showing people the benefits of shopping with Picnic.

In a nutshell

Picnic is looking for a digital marketing specialist to manage and develop and execute our upper funnel marketing campaigns when entering new markets and to boost awareness and consideration of existing markets. In this role you will have a direct impact on Picnic’s growth and will see first hand what it’s like to go to market in different regions of France. If you are a results-oriented marketer with a passion for advertising and driving growth, we would love to hear from you.

Tricks of the trade

• Work closely with an experienced performance marketing team and international counterparts
• Setup broad reach campaigns (OLV, CTV, (D)OOH, …) yourself or in collaboration with third parties
• Monitor and optimise campaigns to ensure they are meeting performance goals and KPIs
• Work closely with the creative team to develop compelling advertising campaigns, select and adapt existing creatives to suit the needs of each channel and medium
• Identify and set-up collaborations with new channels and platforms to reach our target audience effectively

Your superpowers

• Bachelor’s or master’s degree in marketing, business, data science, mathematics or related
• 3+ years of experience in marketing, with a focus on campaign management and optimisation, media planning and buying
• Deep understanding of the French media landscape
• Hands on experience in setting up and optimising campaigns using tools such as Google Ads, Xandr or DV360
• Independent thinking and problem solving skills
• Excellent communication and collaboration skills to work effectively with agencies, creative teams, and other stakeholders
• Fluent in French and English

(Big) bonus points

• Previous work experience in top tier digital media agency
• Previous work experience with programmatic advertising
• Previous work experience in marketing data analytics

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

🌎 Join us and make an impact!

Ready to lead impactful marketing activations and engage Picnic’s customers? Apply now and help shape the future of customer engagement!

Please apply in English

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.