Field Lead - Senior Sales Manager

Are you ready to level up your career in sales and team leadership? PSfm is looking for a driven and relationship-focused Field Lead to join our growing Benelux field team, working with our exciting client SquareTrade – a leading InsurTech company delivering consumer electronics insurance across Europe.

This is a great opportunity for those who have hands-on retail or in-store leadership experience and are ready to move into a more strategic, people-focused role.

What You’ll Be Doing

As Team Lead, you’ll manage and coach a national team of Area Sales Managers (ASMs) across Benelux, helping them grow retail sales, meet KPIs, and build strong relationships with our retail partners' store teams. You'll be the go-to contact between our field team, PSfm and SquareTrade, keeping communication clear, objectives aligned, and performance on track.

Your key responsibilities will include:

• Leading, motivating, and supporting a team of ASMs across the Benelux.
• Building strong partnerships with senior retail leaders with our retail partner.
• Coaching and developing ASMs to hit their targets and grow in their roles.
• Driving retail sales performance and ensuring execution of strategy on the ground.
• Managing performance reviews, setting clear goals, and identifying growth opportunities and needs.
• Monitoring field KPIs and translating data into actionable insights.
• Planning and managing budgets, travel schedules, and team resources.
• Ensuring all communication from HQ reaches the field effectively and consistently.
• Representing the field team in strategy meetings and supporting business growth.

What We’re Looking For

This role is ideal for someone who has strong experience working in retail or telecoms, knows how to manage a sales team, and can bring strategic thinking, operational excellence and strong people skills.

You’ll Thrive If You Are:

• A natural relationship builder and communicator
• Comfortable and excel in presenting ideas and solutions to various stakeholders
• Able to think strategically and connect day-to-day actions to long-term goals
• Highly organized and self-motivated
• Adaptable, positive, and solution-oriented
• Passionate about technology, training, and team success

Why Join Us?

• Take ownership of an international team (BeNeLux) and shape retail success stories
• Build a strong network in the tech and retail industries
• Opportunities for career growth and personal development
• Contribute to a positive, future-focused company where teamwork and fun go hand-in-hand.
• Competitive salary package with performance-based incentives
• Company car included with the flexibility to use it for private purposes

Must-Haves

• Minimum of 4+ years in retail or consumer electronics industry
• Leadership experience in field or store management (multi-site or regional is a plus)
• Strong coaching, mentoring, or product training experience both small and larger groups
• Flexibility to travel nationally and occasionally abroad
• Comfortable using data and sales reporting tools to track performance
• Fluent in English (written and spoken)
• Proficient in Microsoft Office (especially PowerPoint, Excel)