Lead Paid Search

WE ARE DENIM HEADS.

We love denim. Live and breathe it. It’s in our DNA.
At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow. Denim is in our DNA, our people are our stitching.Join the denim heads making raw denim!

We are committed to creating an inclusive environment and welcome applications from all qualified candidates, regardless of background, identity, or experience.

HERE'S WHAT WE'LL DO TOGETHER:

Would you like to combine your expertise in Search Engine Advertising with your passion for denim? Then you might be our new Lead Paid Search.

As G-STAR's Lead Paid Search, you become the pilot of the Paid Search team, which is part of the bigger Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of digital specialists (for example: Paid Search, Paid Social, Affiliate and CRM, CDP, App). You will coach a team of 2 specialists.

In the Digital Marketing team, we have big ambitions and lots of motivation to drive maximum impact on the growth of G-STAR, while having lots of fun as well! The team is responsible for creating the global digital marketing strategy for G-STAR and ensure a flawless execution. We do this in close collaboration with the different regional marketing teams, the E-commerce team, our inhouse creative brand team and our data teams.

As our new Lead Paid Search, you will drive the global paid search strategy across 20+ markets, managing multimillion-euro budgets and leading a team of specialists. You will be responsible for full-funnel performance, from awareness to conversion, ensuring alignment with business goals and maximizing ROAS, reducing CAC, and improving LTV.

This is a high-impact role for a data-driven leader who thrives in a fast-paced, international environment and is passionate about performance marketing, innovation, and cross-functional collaboration.

YOUR TASKS & RESPONSIBILITIES:

• Lead the global paid search strategy across all Google and Microsoft advertising products, including Search, Shopping, Display, App Campaigns, and Brand Growth initiatives.
• Own the full-funnel media approach, ensuring seamless integration across awareness, consideration, and conversion stages.
• Manage and mentor a team of paid media specialists, fostering a culture of performance, innovation, and collaboration.
• Forecast and optimize budgets to maximize ROAS and meet revenue targets, in close collaboration with finance and commercial teams.
• Own the Joint Business Plan (JBP) with key partners like Google and Microsoft, aligning on strategic priorities, innovation roadmaps, and co-marketing opportunities.
• Oversee product feed management, ensuring high-quality, optimized feeds that support Shopping and dynamic ad campaigns across platforms.
• Drive innovation through structured testing, including A/B tests, incrementality studies, and audience segmentation strategies.
• Collaborate cross-functionally with eCommerce, GTM, Trade, Creative, and Data teams to align paid media with broader business goals.
• Analyse results on a daily basis and optimize your campaigns based on set KPI’s.
• Leverage advanced tools such as DV360 and SA360 to manage campaigns, optimize performance, and ensure consistent measurement.
• Stay ahead of industry trends, testing new features and beta programs to maintain a competitive edge.
• Support local market initiatives, guiding regional teams on campaign localization, testing, and optimization.

WHAT YOU BRING TO THE TABLE:

• A bachelor’s or master’s degree.
• 5+ years of experience, strategic and hands-on, managing paid media campaigns and defining strategies cross Google and Microsoft platforms, including Search, Shopping, Display, and App campaigns.
• Strong expertise in Google Ads, DV360 and SA360, with a deep understanding of campaign setup, optimization, and reporting.
• Experience with product feed management and campaign automation.
• Proven ability to lead full-funnel strategies and optimize performance across multiple markets and large-scale budgets.
• Strong analytical mindset with experience in campaign measurement and testing methodologies (A/B, incrementality, audience segmentation).
• Experience working in cross-functional and multi-regional teams.
• Relevant experience in the fashion, retail, or eCommerce industry is preferred.
• Excellent communication skills in English; additional languages are a plus.

G-STAR Skill Set:

• You have a data driven mindset and strong analytical skills, with a hands-on mentality.
• You are a team player with excellent communication skills. You are organized, detailed-oriented and able to manage multiple projects at one time.
• You learn quickly and enjoy working in a fast-paced environment. You know how to set priorities and turn challenges into a solution.
• You have a rock solid belief in the added value that paid search can bring to the G-STAR full marketing funnel.
• You also have an intrinsic curiosity to stay up to date on the latest digital marketing and search developments.

WHAT WE BRING TO THE TABLE:

Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 300 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand!
Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:

• A work environment that offers room for fun, inspiration and innovation,
• A clothing budget to showcase your personal style while representing G-STAR,
• A healthy lunch at our canteen,
• Free access to learning and development platforms Udemy and Goodhabitz,
• Flexibility to work from home 1 day a week,
• A discount on a new bicycle and gym membership.