Ice Cream - Global Assistant Brand Manager Magnum – Fame, Experience, Partnerships

Join Magnum: Global Assistant Brand Manager – Fame, Experience, Partnerships

ICE CREAM IS LOOKING FOR Magnum: Ice Cream - Global Assistant Brand Manager – Fame, Experience, Partnerships

Background

Magnum is the largest ice-cream brand in Unilever and the growth engine for the Ice Cream Company. Celebrated as a worldwide icon of pleasure, Magnum is synonymous with premium, indulgent experiences that captivate millions globally. Our brand purpose is to empower pleasure seekers to experience more—fearlessly and unapologetically—through innovative, cultural, and unforgettable moments. Magnum constantly pushes boundaries to connect with consumers, amplifying its desirability in cultural conversations and elevating its status as a true pleasure icon.

Main Purpose

More than just ice cream, Magnum embodies a global cultural phenomenon of pleasure and indulgence. This role will lead all global brand partnerships, activations, and cultural moments, driving Magnum’s desirability and talkability to unprecedented heights. A truly entrepreneurial and creative leader, you will craft and activate campaigns that resonate deeply across cultures, working with internal teams, strategic partners, and influential tastemakers to keep Magnum at the forefront of cultural relevance, pleasure, and luxury.

You will oversee groundbreaking collaborations, global activations, and innovative product experiences. Your role involves shaping and executing a modern, social-first, culture-driving brand strategy—delivering impactful, buzzworthy initiatives that cut through global noise, right from festival partnerships to celebrity collaborations and major cultural events like Cannes Film Festival.

What Will Your Main Responsibilities Be?

• Global Brand Partnership & Activation Strategy
  Define and lead a forward-thinking approach to global partnerships that elevate Magnum’s cultural influence and consumer engagement. Develop frameworks for collaborations with luxury, fashion, entertainment, influencers, and creators, aligned with brand pacing and culture trends.

• Cultural & Trend Engagement
  Identify and leverage cultural moments, pop trends, and audience passions to position Magnum as a fearless, aspirational icon. Lead projects that integrate Magnum into contemporary culture, from high-profile campaigns to influencer activations and key events such as music festivals and Cannes Film Festival.

• High-Profile Collaborations & Campaigns
  Scope, develop, and manage prestigious brand partnerships (luxury, entertainment, celebrity, music festivals, Cannes Film Festival) that build excitement and shareability. Oversee end-to-end campaign execution, working with creative, PR, social, and external partners to bring compelling narratives to life globally.

• Global PR & Social Activation Leadership
  Design and execute PR strategies and social-first campaigns around major moments, ensuring consistent brand voice that sparks conversations worldwide. Oversee the development of engaging content, influencer programs, and earned media initiatives that increase shareability and brand talkability.

• Event & Festival Strategy
  Develop and activate a global festival and event strategy that positions Magnum as a cultural innovator. Lead the relationship with agencies and oversee partnerships at major music festivals, Cannes Film Festival, and other premier cultural events. Craft immersive brand experiences, exploring how festivals and Cannes can elevate short-term and long-term brand equity.

• Experience & Product Innovation
  Create memorable product activations and experiences to showcase Magnum’s indulgence and creativity—driving consumer engagement at global events, including festivals and film festivals.

• Future Media & Partnership Development
  Lead transformative projects focused on brave new media models, shifting from paid reach to earned attention. Design long-term partnership frameworks (e.g., licensing, product placements, sponsorships) aligned with the brand’s innovation roadmap and cultural relevance. Act as primary point of contact for agency and partner collaborations.

• Cross-Cultural & Regional Collaboration
  Partner closely with regional marketing teams and internal stakeholders to execute global strategies in localized contexts, ensuring consistency but also relevance. Share learnings and best practices to maximize worldwide impact.

All About You

• A cultural and music festival enthusiast with a pulse on pop culture, trends, and worldwide entertainment events.

• Proven expertise in leading high-impact global brand activations, partnerships, and campaigns across multiple cultural platforms and events, including festivals and Cannes.

• Extensive experience in social media content strategy, influencer marketing, and experiential activations, with a passion for storytelling that resonates across diverse audiences.

• Skilled at forging relationships with influencers, creators, and cultural tastemakers.

• Exceptional project management, leading agile, fast-paced teams and cross-functional collaborations.

• Data-driven and insights obsession—understanding what moves audiences and how to quantify impact.

• A strategic thinker with a knack for ideation, with a strong entrepreneurial spirit that seeks innovative growth opportunities.

• Resilient, influential, and highly effective at managing complex relationships with agencies, partners, and internal teams.

WHAT DOES UNILEVER OFFER/WHAT IS IN IT FOR YOU?
Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.

• Informal culture and being the first one trying our new products.

• My Fitness Plan (reduction on your Fitness Subscription).

• Home work allowance

• Company laptop and mobile phone

• Green Mobility Policy.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

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