Influencer Marketing Specialist

We’re looking for a creative, commercially driven, and pro-active Influencer Marketing Specialist to join our dynamic marketing team. In this role, you’ll play a key part in shaping and executing Hunkemöller’s influencer marketing strategies across key markets (Netherlands, Belgium, Germany, Scandinavia and Spain), supporting our brand growth and engagement goals. You’ll work closely with cross-functional teams to deliver innovative campaigns and build lasting partnerships with influencers that align with our brand values.

JOUW TAKEN

Key Responsibilities

• Strategic Campaign Development: Lead in shaping and executing the global influencer marketing strategy in collaboration with the Global Marketing Communications Manager.

• Partnership Management: Identify, negotiate, and maintain collaborations with influencers in priority markets, ensuring brand alignment and performance delivery.

• Project & Budget Management: Oversee influencer campaign timelines, budgets, and deliverables. Manage influencer contracts, invoicing, and internal approvals.

• Creative & Content Collaboration: Lead to the ideation and creative development of influencer campaign content. Work closely with the Content, Social, and Paid Media teams to ensure integrated storytelling. Co-manage and grow Hunkemöller’s social media presence in alignment with influencer activities.

• Travel & Event Activation: Ideate and organize influencer trips, events, and other activations, both locally and internationally.

• Performance & Analytics: Define campaign KPIs, monitor and evaluate performance, and deliver actionable reporting and insights to stakeholders. Propose data-led recommendations for optimization.

• Trend & Market Monitoring: Stay informed on social media and influencer marketing trends. Conduct competitor benchmarking and industry analysis in collaboration with the Social Media team.

• Compliance & Best Practices: Ensure all influencer activities adhere to legal, platform, and brand compliance standards across markets.

• Influencer Portfolio Management: Build and manage a diverse portfolio of influencers from nano to celebrity level across multiple key markets aligning with campaign goals and brand positioning.

What We’re Looking For

• 2–4 years of hands-on experience in influencer marketing or digital PR, preferably in the fashion, beauty, or lifestyle industry in the Netherlands and/or Germany

• Demonstrated ability to plan, execute, and evaluate influencer campaigns across multiple markets.

• A commercial and creative mindset with a strong sense of ownership.

• A strong eye for aesthetics and storytelling, understanding what makes content engaging and on-brand.

• Excellent organizational and multitasking skills; able to juggle multiple campaigns and deadlines.

• Experience working in a fast-paced, cross-functional environment with global and local stakeholders.

• Strong communication and relationship-building skills with influencers and internal teams.

• Confidence in working with data, setting KPIs, and generating reports to guide strategic decisions.

• Passion for social media and an up-to-date knowledge of current trends and digital storytelling.

• Fluency in English; additional languages are a plus.

• Willingness to attend occasional influencer or brand events, including evenings or weekends.

At Hunkemöller, we are creating moments that matter, together. Our culture thrives on collaboration, innovation, and a shared passion for empowering women to feel their most beautiful and authentic selves. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2025, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!

WIJ BIEDEN JOU

HYBRIDE WERKEN

Profiteer van de flexibiliteit om vanuit huis te werken, zodat je productief kunt blijven, waar je ook bent. We hanteren een 60:40 beleid op basis van je werkuren.

KOOP- EN VERKOOPDAGEN

Elke jaar in april heb je de mogelijkheid om extra vakantiedagen te kopen of verkopen.

HUNKEMOLLER ACADEMY

Continue leermogelijkheden en professionele groei worden ondersteund door verschillende trainingsprogramma's en workshops.

25 VAKANTIEDAGEN

Je krijgt 25 vakantiedagen per jaar, op basis van een fulltime functie.

25-55% PERSONEELSKORTING

Onze producten zijn erg geliefd bij onze medewerkers. Als onderdeel van het merk ontvang je 25% korting op alle Hunkemöller producten. Op sommige maandagen hebben we een extra sale op onze nieuwste collecties. Naast de 25% korting ontvang je nog eens 25 - 35% extra korting.

WERKEN VANUIT HET BUITENLAND

Krijg de mogelijkheid om tot 2 weken vanuit het buitenland te werken!

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success.