Fitness Content Specialist

Build the fitness programs 4.5M+ members train with every day

We’re looking for a creative, strategic, and customer-obsessed Fitness Content Specialist to shape how millions of members train and stay motivated. At Basic-Fit – Europe’s leading fitness brand and recently awarded Marketing Company of the Year – you’ll build and own full training programs that are easy to discover, simple to follow, and hard to quit.

This Is What Your Role Looks Like

From insight to execution, you’ll translate member needs into motivating fitness journeys. You’ll work across teams to bring ideas to life and constantly optimize based on performance and feedback. This isn’t just content creation, this is program ownership.

Your Responsibilities

Own and deliver complete fitness programs
You’ll lead or collaborate in every step — from idea to execution:

• Define positioning, structure, and purpose
• Translate research and behavior insights into scalable, inclusive programs
• Align with campaign and product planning calendars
• Help launch across all key touchpoints: App, CRM, Website, and in-gym
• Monitor performance and iterate to boost impact

Turn member needs into high-impact content

• Use data and insights to understand what motivates our members
• Design clear, effective workouts and journeys for every fitness level and goal
• Build structured, habit-forming experiences that drive results

Collaborate to make it happen

• Align across CRM, Production, Brand & Comms, and Digital teams
• Ensure visibility and consistency across all member-facing channels

Live by the numbers

• Own your KPIs and track what matters
• Lead monthly evaluations and share learnings
• Test, improve, and evolve — always

Who Are You?

You’re a fitness-savvy program builder who knows how to turn insight into action. You combine creativity with structure and care deeply about how people move and stay motivated.

• End-to-end program and content ownership
• Stakeholder management in a cross-functional setup
• Strong data mindset and KPI tracking
• Insight-led, structured, member-first thinking
• Certified in Personal Training (NASM, EREPS, or similar)
• Fluent in English (other languages like Dutch, French, German, or Spanish are a plus)

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Fitness Content Specialist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

What you can expect from us:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
• Career Growth: Plenty of opportunities for professional and personal development.
• Work Culture: An informal, international, and down-to-earth environment.
• Innovation: Your ideas contribute to strategic projects.
• Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
• Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europe’s largest low-cost, high-value fitness chain, with more than 4.4 million members across 1,600+ clubs. We are continuously growing and improving. If you’re looking for a place where you can make an impact while having fun at work, you’ve come to the right place!

What Makes Us Unique?

• Work with Impact: What you do makes a difference. We don’t just work for our members, partners, and teams—we work with them.
• Collaboration: Everyone works together to achieve goals and celebrate success.
• Diversity & Inclusion: We welcome everyone into our workplace.

Questions? Feel free to contact Kerensa van der Lans at kerensa.vanderlans@basic-fit.com.

We are the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange squad, we deliver affordable fitness solutions at 1000+ clubs across Europe, to over 2 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and to continue our growth. We move like a scale-up, making use of our strong corporate backbone.

Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Family.