Data Analyst – Advertising

How do you delight our customers?

Bol is always advancing its platform to create a better tomorrow for over 13 million customers and over 50,000 trading partners. Our advertising propositions help shoppers discover products and advertisers reach customers – this is where you’ll make a difference. You’ll use data to help our advertising customers maximise visibility over their products on our platform where, how and to whom it matters. This also makes shopping journeys more relevant to our shoppers.

The biggest challenge

Advertising via Bol is growing fast and is becoming an increasingly important channel for our advertising customers. Their need for data and insights are no exception. They rely on us to provide them with meaningful metrics, insightful analyses, and reliable predictive models to keep investing effectively.

What you’ll do as a data analyst

You’ll join 15 analysts in Bol’s advertising analytics organization. Together you share a mission of making people performant through analytics. This role is for the versatile analyst, one that is equally comfortable talking to data as to stakeholders. Your stakeholders can be colleagues from the Advertising and Product domains as well as advertiser customers. Your days vary but at the core you’ll use SQL/Python/Tableau/dbt/git to provide metrics, analysis, and predictions that help advertisers make better decisions.

You’ll collaborate with stakeholders to understand business needs, identify key performance metrics, define high value use cases for analytics to help advertising customers make better decisions. Your work will be input for amongst others client meetings, white papers, webinars, and public industry appearances.

• Analysing advertising KPIs in all stages of the Media Funnel and identifying relevant shopper behaviour across their journeys. You'll use your analytical skills to uncover patterns and insights in our data that help us understand how to optimize the effectiveness of our advertising propositions.
• Working closely with internal stakeholders (Sales, Customer Success, and Marketing) and top advertising and agency customers to identify high value applications of analytics. You use your data expertise to help guide decision-making processes and ensure that data-driven insights and recommendations are central to retail media plans.
• Developing extensive domain knowledge across our business to effectively manage and analyse advertising KPIs delivered through presentations, dashboards, white papers or public industry appearances.

• Developing high-quality data pipelines for dashboarding and KPIs in collaboration with our analytical engineers (using dbt), ensuring that the data we use for reporting and analysis is accurate, complete, and up-to-date.
• Writing high-quality and easily interpretable SQL and Python code that can be reused. You'll use your SQL skills to query large, complex datasets, extracting the data needed to answer key business questions. You'll also ensure that your SQL and Python code is reusable, well-documented, and easily interpretable by other members of the team.

Why you can make the difference?

You’re an enthusiastic team player who lives and breathes analytics. The ideal candidate for this role has a strong analytical mindset, a healthy appetite for making business impact and excellent communication and collaboration skills. You have experience working with SQL and dashboarding tools like Tableau and are comfortable navigating and analysing large, complex datasets. You also have a knack for translating complex data insights into clear, actionable recommendations.

• - If you strongly value clarity No, if innovating, autonomy, and ambiguity sound terrifying to you.
• - You only want to process data No, if you only want to process data and prefer someone else to handle project and stakeholder management.
• - If you believe analysts don’t need domain knowledge No, if you don't want to dive into the world of advertising. Curiosity and willingness to learn about our domain and customers are key to your success.

• + You’re an analytics professional Yes, if you have 5+ year experience delighting decision makers with your analytical skills. SQL is a must, Python scripting is a strong plus.
• + Obsess over creating value for advertisers Yes, if you believe output does not equal outcome and judge success by value creation.
• + You get (and create) energy by working with others Yes, if you can translate technical information into language anyone can understand. You enjoy working with both data and people.