Data & AI Thesis Internship

Data & AI Thesis Internship at Accenture Song

Internship details

• Period: 4 – 6 months
• Start date: September '25

The work

Hi (potential) master student! We are looking for a thesis student to join the Data & AI practice of Accenture Song. This practice comprises four different subpractices: Design and Digital Products, Commerce, Marketing and Service, which is the team you will join. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform!

Team As a Data & AI intern, you'll join our innovative team, working on integrating Data & AI into the Human-Centered Design and Service processes, revolutionizing approaches to enhance customer experiences and drive value through data-driven decision-making, personalization, and technology-driven strategies across various industries and customer journeys. You will collaborate with our consultants, who strategize, ideate, implement, help to adopt, and bridge the gap between business and tech for our clients.

Daily tasks On a daily basis, the following can be expected:

• Write your thesis, which is your main priority. In doing so, you’ll be supported by the dedicated people in our team;
• Conduct research within the customer tech domain, you might find a way to contribute to our practice through internal initiatives;
• Get the opportunity to present your results to our team and others within the organization at fixed times;
• Together with the other interns, you’ll be challenged to add value to Accenture Song by coming up with your own company-wide project;
• ​Gain experience as a consultant within Accenture.

Research We support research topics that connect the following domains, among others:

• Data & Analytics: Web analytics, marketing data science, AI products, predictive modeling, ROMI & business planning.
• Customer Experience & Personalization: CX measurement, UX measurement, customer research, customer retention & loyalty.
• Marketing Technology & Automation: Martech implementation, CDP, AI-driven personalization, system integrations.
• AI & Innovation: Generative AI, prompt engineering, conversational AI, predictive care, AI marketing research.

Song Talent Factory (STF)
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Get expert support on your thesis topic while leveraging all Accenture resources;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services);
• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern specific engagement events
• Enjoy the wide variety of training opportunities;

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Interested? If you are interested, please provide us with a motivational letter where you propose a research topic. You can upload your motivation letter together with your resume in our Workday system.

Who we are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence.

Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.

Qualification

Here's what you'll need

• You are currently enrolled as a Master student in a Dutch university throughout the entire duration of the internship.
• This could be a Digital and/or Business focused Master's program.
• You have affinity with data-driven marketing, customer experience optimization, MarTech & AI Strategy.
• You have a pro-active attitude and a entrepreneurial and creative mindset.
• You’re able to extract meaningful insights from data and communicate them in a digestible manner.
• You have a willingness to deepen or develop skills in presenting and pitching research outcomes.
• Fluent in Dutch (spoken and written) and comfortable with English (spoken and written).

What's in it for you?

Accenture is a global company with a world-class brand and reputation. Our people are Change Makers, and to support them as an employer, we make five promises:

• Work with flexibility, in a culture based on trust
• Embrace a sustainable growth mindset
• Live a human-led culture of Inclusion & Diversity by caring deeply for all our people.
• Lead and transform our clients with technology
• Connect with our global network of 700.000 colleagues.

These promises are reflected through our excellent employee benefits, including:

• Career guidance (and academical support) facilitated by your individual appointed People Lead
• You will receive internship allowance and a laptop
• The opportunity to work hybrid and access to any office of Accenture in the Netherlands.
• Social activities like Friday Drinks, sport events and parties
• Unique chance to experience the real-life job of a consultant Accenture from the inside
• Membership of our Internship Community which will give you the chance to attend lunch lectures, classroom workshop and build your network within Accenture
• Personal buddy within the organization;
• A broad international network;
• Take part in the Song Talent Factory.

What we believe

Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

Equal Employment Opportunity Statement

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About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

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