EU Media Data, Reporting and AdTech Specialist

UNILEVER IS LOOKING FOR AN ICE CREAM –EU Media Data, Reporting and AdTech Specialist

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

ABOUT THE MEDIA & DIGITAL TEAM:

As media being a key lever in our core Demand Generation strategy, the BU EUANZ Media Team is entrusted with the comprehensive oversight of paid & owned media, encompassing all phases from strategic planning to optimization and performance reporting. They are responsible for delivering end-to-end media strategies, improving our media capabilities, integrating new technologies, while also guiding strategic implementations with local countries on media budgets, media briefs, unlocking EU scale for deals and executing with project teams. The Media and Digital team work very closely with CMI, D-Commerce, and Customer Strategy Planning on both BU as well as local level and is an integral part of the Marketing team.

JOB PURPOSE:

The purpose of the role is to drive first-class media investment and performance reporting for our Business Unit by integrating data sources on both media investments and performance, while also assisting the markets integrating and improving our AdTech tooling into reporting. Even though the scope is regional, in this role, you will be expected to work very closely with markets to assist implementing best practice tech stack and reporting as well as assisting in partner pilots that aim to improve marketing efficiency, effectiveness, and innovation, optimize customer journeys through data insights, and manage the digital marketing tech stack.

KEY RESPONSIBILITIES:

• Build and run monthly investment and performance reporting and assist Media Director for senior stakeholder reporting
• Continuously integrate (new) data sources into media investment and media performance reporting
• Manage the rollout of new tools and processes for digital media technology, overseeing implementation
• Assist the markets with operational support on the AdTech stack: including DMP, Ad Server, DSPs, and publisher platforms (with focus on social tooling) while managing tracking processes.
• Operationalize and execute data-driven marketing technology strategy aligned with business objectives
• Educate marketing teams on trends and innovations in marketing technology and data analytics, train them on new methodologies and tools
• Act as a trusted point of contact and expertise for markets

WE NEED YOU IF YOU:

• Analytical and solution-oriented mindset
• Have excellent communication skills
• Hold a Bachelor’s degree in marketing / marketing technology, or related field;
• Have curiosity and understanding of Marketing Technologies and landscape in Europe
• Have project management skills and ability to work in a multi-stakeholder, cross-functional culture
• Have a passion for digital innovation

EXPERIENCE NEEDED:

• 3 years of professional experience in the field of digital marketing with a focus on digital technologies and AdTech stacks. Professional experience focusing on social tooling is a plus.
• Proven experience in data reporting (Power BI building) and insight creation to senior stakeholders
• Proven experience in digital marketing technologies on media agency or tech vendor side is a must. Additional experience on Advertiser or Publisher side is considered a plus.
• Proficiency in data analysis tools (GA4, AdsManager, Facebook Business Manager, TikTok Creative Exchange, Tagging Tools)

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
• Career without limits—42 markets, international opportunities, and fast tracked growth.
• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!