Local Marketing Associate (NL)

Join bloomon: Shaping the Future of Gifting in Europe

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

🛠️ Commercial Team @ Bloom & Wild Group

Our team cares wildly about delivering ambitious and profitable growth across all of our markets and brands. We’re firmly focused on growing profitably, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.

This may sound like a cliche, but we really are a bunch of fast-thinking problem-solvers. Think Deeply, Act Swiftly really comes into play in our team. Our Slack channels are full of threads of our team coming together to solve a problem, sharing knowledge and resources, and all working together for our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there. We develop our commercial strategy whilst managing day to day trading to have full country or category oversight.

Reporting to Alexandra, our Senior Marketing Manager for bloomon in The Netherlands, you'll help drive commercial performance of various online and offline marketing channels for our Dutch market. The main marketing channels you’ll be working with are partnerships & affiliates.

You will work with a wide range of teams within our business to help boost customer acquisition and retention and increase overall awareness for the bloomon brand in The Netherlands.

⚙️ What you'll be doing:

Support on local offline partnership initiatives to boost both new & repeat orders:

• Implementation of in-store collaborations with multiple brands across our annual calendar, with special focus on peak moments like Mother’s Day & Christmas
• Requesting assets with Brand team & distribution of assets involved (i.e. flyers and other offline materials)
• Ensure products are requested with the Central Planning Operations team and sent out on agreed upon dates with brands.

Help manage the bloomon NL affiliate program and help accelerate channel growth:

• Coordinate placements with Partnerize (our affiliate platform) team and distribute needed information (codes, banners etc.)
• Update textlinks and imagery according to seasonal changes
• Keep placements calendar up-to-date.

Maintenance of and help with portfolio expansion of ongoing (evergreen) commercial partnerships:

• Source a longlist of potential (evergreen) commercial partners
• Draft proposals and coordinate what is needed to successfully launch and develop these partnerships
• Develop potential new opportunities with new and/or existing partners
• Forwarding existing partners new assets (copy, imagery) with seasonal changes in mind, particularly around peak moments like Mother’s Day.

Help building out our marketing strategy in NL to localise our efforts and (re)introduce bloomon to both new and existing customers:

• Research on potential brands we can work together with on both a commercial (priority) and brand level
• Support in finding new channel opportunities to leverage our brand and set these channels up for success
• Coordinate retro analyses of past commercial peaks (Mother's Day, Christmas) to enable us to drive further growth in future peaks by replicated successes.

Ensure continued growth and success of our B2B & in box inserts channels:

• Manage ongoing orders with existing b2b customers
• Make self-ordering for business customers more widely available
• Ownership of monthly invoicing for b2b customers
• Process incoming orders and create clear overview of these orders for our Warehouse- and Central Operations Planning teams.

✅ You’ll love this role if you…

• You have 1-2 years of relevant commercial partnerships or (affiliate) marketing experience
• Are proactive and results-driven, with a demonstrated success in delivering impact on commercial metrics through marketing activities
• Have a good sense of knowledge about the Dutch market, general customer behaviour and a feeling for the latest trends & developments to apply within our marketing channels
• Logical in your approach to solving problems - you like finding simplicity within complexity
• Have experience with both internal and external stakeholder management
• Ability to work collaboratively, with attention to detail combined with pragmatism and the ability to get stuff done
• Excited to work in a fast paced environment and confident with multi-tasking
• Are fluent in Dutch and English.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging at Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
• Phone allowance

🌴 Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions

🌳 Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

💐 Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• A BBQ-worthy rooftop terrace (Amsterdam HQ)
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!