Head of Marketing and Partnerships

Head of Marketing and Partnerships at XITE

We are looking for a Head of Marketing & Partnerships. You know how to build and maintain strong relationships with labels and platforms, driving visibility and traffic to our apps and channels through close collaboration, and you drive growth through impactful marketing strategies.

About XITE

It’s our mission to share our passion for music videos with the world and invite people to experience music beyond listening: to see your music.

XITE is dedicated to building the best music video experience in the world. Based in Amsterdam, XITE now reaches 100 million households across North America and Europe through linear networks, interactive TV apps and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like and skip through its entire catalogue, enjoy playlists curated by its team of music experts and create their own playlist based on a genre, decade, style or mood using its unique Mixer feature. XITE has a full music video catalogue through agreements with all major and top independent music labels and distributors, and works to expand this offering every day.

About the role & the team

As Head of Marketing and Partnerships you will lead and inspire a multidisciplinary team, responsible for XITE’s owned marketing channels (website, email, social media), growth marketing, platform partnerships, and label relations. You provide strategic direction and mentorship across all digital marketing initiatives, ensuring cohesive execution and continuous optimization across the customer journey. You build and maintain strong relationships with US and Europe based CTV platform partners (such as Samsung TV Plus, Amazon Fire TV, and Pluto TV) and music labels to secure high-impact placements and co-marketing campaigns. You drive growth through targeted acquisition efforts while improving customer retention through experimentation, insights, and data-driven decision-making.

Responsibilities

• Manage a team of two marketers and provide guidance and support to help them achieve their goals.
• Closely collaborate with platform partners (e.g. Samsung TV Plus, Amazon Fire TV, Pluto TV) on co-marketing campaigns, channel promotions, and launch visibility.
• Set up and maintain partnerships with music labels and other key industry players (such as festivals, media outlets, and more) to drive brand awareness.
• Develop and implement short-term and long-term strategic marketing plans to grow brand awareness, support sustainable growth, meet immediate business goals, and ensure marketing initiatives focus on both B2C and B2B audiences.
• Set up and execute marketing experiments to optimize customer retention and product engagement.
• Develop and manage growth marketing campaigns across various channels.
• Analyze and report on campaign performance and make data-driven decisions to optimize future campaigns.
• Work closely with other teams across the organization, including product, sales, data, content productions and music.
• Write and edit press releases, media kits, and other materials to support media relations efforts.

Job requirements

• You have a bachelor's degree in marketing, business, or a related field.
• You have 7 to 10 years of experience in digital marketing and partnerships, with at least 3 years in a leadership role.
• Experience in the music, connected TV, or streaming industry is a plus.
• Demonstrated success in developing and executing successful growth marketing campaigns (both B2C and B2B).
• A hands-on mentality: you're comfortable stepping in to execute campaigns, write copy, or analyze data when needed.
• Strong analytical skills and the ability to use data to make informed decisions.
• Proven leadership skills and the ability to manage and motivate a team.
• Creative thinker with a passion for experimentation.
• Ability to work effectively in a fast-paced, dynamic environment and adapt quickly to changing priorities, deadlines, and market conditions.
• Excellent written and verbal communication skills in English (Dutch is a plus).
• You live in the Netherlands (we work in the office at least 3 times a week).

Working at XITE

Here at XITE we make sure you’re taken care of by providing you the opportunity to develop your career in a young, fast growing and international company. We provide a challenging work environment where you have a lot of autonomy and flexible working hours. All XITE’ers are different and authentic in their own way, but we all have kindness in common, as well as professionalism and an optimistic attitude. Let’s not forget - we have a passion for good music and good food. That’s why we have chef prepared lunches, Friday afternoon drinks and parties! 🎉

Does this sound like you?