Manager SEO Onsite

Manager SEO Onsite at adidas

Purpose & Overall Relevance for the Organization:

As an Onsite SEO Manager at adidas your role is to drive organic traffic to adidas EU eCom through onsite SEO initiatives. You work with the team to develop content and tech SEO strategies driven by search data and analyse and present the impact of SEO projects to wider stakeholders.

Key Responsibilities / Authorities:

Scope: Contribution to specific deliverables or services

1. SEO

• Identifying consumer search trends and working with team to create content to capture that demand
• Creating internal linking hierarchies to ensure indexation and authority flow to important product pages
• Identifying page duplication and cannibalization issues and working with team on solving them
• Working with wider stakeholders to ensure SEO best practice of all onsite activity
• Working with product development teams to prioritize SEO tickets using data and advise dev teams on impact of product releases on SEO
• Co-creating the SEO testing roadmap to drive SEO insights that lead to incremental traffic gains
• Log file analysis, GSC audits and content monitoring
• Identify and fix crawling or indexation issues and develop page cannibalization strategies
• Technical audits to improve page performance, Core Web Vitals and site stability

1. Analysis

• Measuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholders
• Using search data to create insights that guide decision making of other teams.

1. Collaboration & Consulting

• Be able to explain the impact of SEO on business objectives
• Work with brand marketing teams in your market to ensure SEO success of commercial and brand campaigns and editorial content
• Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

1. Best Practices & Toolsets

• Utilize best practice toolsets and frameworks that allow continuous optimisation of organic traffic.

Key Relationships:

1. Brand Marketing
2. Web Analytics
3. Consumer Experience
4. Market Retail/DTC Partners
5. Regional eCom counterparts
6. Key cities teams in your market
7. Newsrooms in your market

Knowledge, Skills and Abilities:

1. Soft-Skills

• Good communication skills, comfortable presenting in person and remotely
• Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
• Creative and energetic team player who has a passion for SEO

1. Hard-Skills

• Experience with SEO tools such as Keyword Planner, Screaming Frog, Ahrefs and Content King
• Experience with reporting tools such as Google Analytics and Adobe Omniture
• Understanding of the importance of onpage SEO initiatives such as content, crawl rate and indexation optimization and site performance
• Understanding the importance of offsite and technical SEO initiatives and how these complement an onpage SEO strategy
• Fluent English, both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of experience in SEO, in-house or at a leading digital agency
• University degree in the field of Business or equivalent
• Experience with digital marketing in a brand environment
• Experience in eCommerce environment

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.