Category Manager (all genders)

CARE CHANGES EVERYTHING.

Your Tasks

As Category Manager you play a pivotal role in driving distribution & visibility, maximizing sales opportunities with the intent to (over)deliver topline (NS and VMS) in a sustainable way in the short and long run for Cosmetics. You will be responsible for the development of strategic & business oriented category vision and strategic plans by using all relevant data & sources of information (Nielsen, GFK, OPEX, retailer sell-out data, etc) in order to define clear objectives & a relevant long term category vision.

• Focus on increasing the CWD of the BDF CORE assortment
• Ensuring the MSL is defined + executed per retailer environment
• Identifying opportunities based on analysis of Nielsen/Sell-out data + implementing these insights at the customers
• Monitor on a monthly basis the evolution of the CWD/TDP
• Advise the customers/NAMs on the introductions & switches taking into account all financial KPIs
• Work closely together with the sales team to ensure a faster distribution of innovations in the stores
• Constantly track the SOS evolution at the key retailers via analysis of retailer planograms + implement action plan to reach fair share
• Ensuring the QOS improves by defining & implementing an action plan at key retailers with focus on Skin Care
• Providing Merchandizing recommendations (planograms) for the customers & NAMs
• Advise the POS department
• Integrate OPEX learnings from EU/MU/NL in the NL local strategy
• Drive follow-up of the opportunities within the category team & with NAMs.
• Work closely together with international colleagues from the headquarters on the OPEX opportunity identification, and implementation.
• VMS STEERING: Together with marketing responsible for the VMS steering + estimation of category growth input for key financial deadlines (FCST3, FCST 6, ABP, LE)
• In the lead of Business/inno Reviews at Key Retailers so important to build meaningful relationships with the customers with a view to deliver mutually beneficial category opportunities
• Active participation in the category teams to ensure the delivery of category business targets/ managing the internal P&L for the relevant categories
• Lead cultural change (speak-up / crucial conversations, open communication, prioritization, DE&I)
• Inspire team with latest technology / developments instore – to be the best and leading skin care company in the world
• Working as 1 team together with BE S&CM team and with Europe S&CM team.

Your Profile

• University, preferably Master degree
• Around 3 years of experience in Analytical FMCG roles (RGM/CATMAN/FINANCE). Preferably in the local market Netherlands.
• Fluent in English and Dutch
• Advanced in M365, Nielsen, GFK, Power BI
• Strong analytical skills
• General Sales expertise (negotiation, customer management) preferred
• General S&CM expertise (catman, RGM) preferred
• Result & solution oriented: strong desire to win
• Team player & Team developer
• Strategic & creative thinker
• Entrepreneurial & courageous mindset
• Pragmatic mindset: simplicity in communication and way-of-working

About Beiersdorf

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, NIVEA for Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

YOUR BENEFITS

• Buddy and Mentoring
• International Work Environment
• Flexible Working Hours
• Attractive Salary

Get to know: Maureen

Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.
Maureen Marketing