Content Strategist

Why Recharge

At Recharge, we’re making prepaid easy—for everyone, everywhere. Whether it’s topping up your mobile, sending gaming credit, or grabbing a gift card, our platform gives people instant access to digital prepaid payment products across 180+ countries.

We’re already working with thousands of brands, have passed 2 million app downloads, and are on our way to €1b in sales. As a profitable scale-up with big ambitions: new markets, new products, and new ways to pay. And we’re just getting started.

Our team of 170+ people from 35+ nationalities are building something exciting—and we’re looking for curious, driven people to help us shape what’s next.

The role

This role is ideal for someone who can craft compelling content while also developing and executing comprehensive editorial strategies across various platforms, including blogs, social media and marketing campaigns.

As our Content Strategist, you’ll combine creativity and strategic thinking to plan, write and manage content across multiple platforms. You’ll write compelling copy, but also take a step back to build the editorial plans that tie everything together.

You’ll be the bridge between storytelling and performance, ensuring our content does more than just sound good—it works.

What will I do

• Content Creation: Produce high-quality, engaging, and SEO-optimized content for our website, blog, social media channels, email campaigns, and other marketing materials;

• Editorial Planning: Develop and manage a content calendar that aligns with marketing goals and product launches, ensuring timely delivery of content across all platforms;

• Collaboration: Work closely with designers, marketers, and other stakeholders to create cohesive and effective content strategies;

• Performance Analysis: Monitor content performance using analytics tools, providing insights and recommendations for optimization;

• Market Research: Stay updated on industry trends, audience preferences, and competitive landscape to inform content strategies;

• Content Guidelines: Develop and maintain content style guides to ensure consistency in tone, style, and quality across all content pieces.

What you have

• 3-5 years of experience in copywriting, content strategy, or a similar role;

• Bachelor's degree in Marketing, Communications, Journalism, or a related field;

• Proven track record of developing and executing successful content strategies;

• Exceptional writing, editing, and proofreading skills;

• Strong understanding of SEO principles and best practices;

• Experience with content management systems (e.g., WordPress) and analytics tools (e.g., Google Analytics);

• Ability to manage multiple projects simultaneously and meet tight deadlines;

• Excellent communication and collaboration skills.​

Bonus Points For

• Experience in UX writing or microcopy for apps/websites.

• Familiarity with CMS platforms (like, Contentful)

• Knowledge of analytics platforms (Google Analytics, Looker, etc.).

What We Offer

• 30 days of holiday, a great pension scheme, and one of the best relocation packages in Amsterdam

• Flexible working hours and an office overlooking the Amstel

• Macbook Pro

• Budget for noise-cancelling headphones, travel to and from the office, opportunities to work-from-home and self-learning

• Free healthy breakfast, lunch and snacks by our in-house chef

• Unlimited access to mental health support by certified psychologists via OpenUp

• Free Dutch classes to help out with daily life in the Netherlands

• Regular parties, celebrations and other events.