Product Manager CeRaVe (V.I.E.)

Product Manager CeraVe (V.I.E.) at L’Oréal Dermatological Beauty

About L’Oréal

For over a century, L’Oréal has been a global leader in the beauty industry, evolving into one of the world's largest fast-moving consumer goods (FMCG) companies. With renowned international brands like L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani, and La Roche-Posay, we offer a diverse range of products catering to every consumer's needs.

Joining L’Oréal's Dermatological Beauty division means directly contributing to our mission: empowering individuals in their pursuit of healthy, beautiful skin. As the world leader in dermocosmetics, we boast internationally recognized skincare brands recommended by healthcare professionals and available through various healthcare channels globally, including pharmacies, clinics, spas, and e-retailers.

Our portfolio comprises four distinct brands offering a comprehensive selection of skincare and haircare solutions: Vichy, CeraVe, La Roche-Posay, and SkinCeuticals. From dermatological and aesthetic skincare to natural remedies, and from accessible to premium price points, our products cater to a wide spectrum of beauty and skin health needs.

Retail Brand Manager – CeraVe

This Retail Brand Manager position focuses on CeraVe, a unique and dynamic brand within L’Oréal's Dermatological Beauty division. As Retail Brand Manager, you'll be a key member of a multidisciplinary marketing team, acting as the "Brand Champion" and driving CeraVe's growth by connecting with customers. Your responsibilities include developing and executing shopper-centric brand plans and differentiated retail activation strategies. These plans will be grounded in a deep understanding of the consumer decision journey and informed by relevant, up-to-date shopper insights, all while enhancing brand equity. In essence, you will lead and implement the 360° strategy for CeraVe, addressing local consumer needs with a primary focus on the pharmacy channel.

Scope of Work:

• Develop and implement a comprehensive retailer-brand strategy for the Benelux market, collaborating with the Brand Business Leader, Business Development team, and Account Managers. This strategy will be data-driven, leveraging sell-out analyses and shopper insights to maximize impact.
• Ensure flawless execution of marketing campaigns and accurate forecasting to prevent out-of-stock situations, optimizing product availability and minimizing lost sales opportunities.
• Drive successful in-store activations and new product launches at the point of sale (POS), creating engaging experiences that resonate with shoppers and drive conversion.
• Rigorously measure and analyze campaign performance using key performance indicators (KPIs), including retailer sales data, online sales data, reach of retail media campaigns, and CRM insights. These data-driven evaluations will inform future strategies and optimize ROI.
• Develop innovative and high-quality point-of-sale (POS) materials that effectively communicate brand messaging and support marketing activations, enhancing the shopper experience and driving sales.
• Seamlessly integrate activation plans with the Product Brand Manager's media plans, ensuring a cohesive and consistent consumer journey across all touchpoints.
• Proactively gather and analyze shopper insights to develop a forward-thinking category vision, identifying trends and opportunities to drive growth and market leadership.
• Contribute to Revenue Growth Management analyses, providing valuable insights to optimize pricing, promotions, and assortment strategies.

Responsibilities:

Brand Guardianship and Strategy:

• Champion the brand's expression across the Benelux region, overseeing retail strategy, including pos materials, artwork development, claim validation, model rights management, and field sales liaison.
• Develop a compelling POS vision, including shelf strategy, aligned with the overall brand strategy and product propositions, enhancing the shopper experience and driving conversion.

Collaboration and Communication :

• Lead and coordinate quarterly cycle meetings with commercial team, ensuring alignment on strategic priorities and effective execution.
• Serve as the primary marketing contact for the sales team, effectively communicating their needs and insights to the broader marketing team, fostering collaboration and ensuring alignment.
• Act as the key point of contact for all marketing-related inquiries concerning the Pharmacy and Parapharmacy channels, providing expert guidance and support.

Launch Management and Forecasting:

• Manage new product launch strategies, encompassing timing, sizing, and team introductions, ensuring successful market entry and maximizing impact.
• Collaborate with the sales and logistics teams to develop accurate forecasts for promotions and launches, optimizing inventory management and minimizing stockouts.

Activation and Analysis:

• Develop and execute impactful activation plans within the (para)pharmacy channel, leveraging CRM data and shopper insights to create compelling trade presentations and drive conversion.
• Co-create effective sales presentations and tools with teammates, analyzing and evaluating key touchpoints in the consumer journey, such as sampling, testers, POS materials, merchandising, window displays, and gift-with-purchase (GWP) initiatives.
• Drive a consumer-centric and data-driven approach, utilizing category insights, competitor analyses, market trends, and sell-out data to inform strategic decision-making.
• Support media strategy optimization by providing data-driven insights and recommendations, and contribute to e-commerce growth by enhancing traffic and conversion on retailer websites.

Budget and Administration :

• Manage budget tracking, maintain updated purchase price planning (PPP) files, and oversee purchase order (PO) creation.

Your profile:

You are a highly motivated and collaborative team player with a genuine passion for skincare. You possess strong analytical skills combined with a pragmatic approach, enabling you to adapt effectively to changing circumstances. You are driven to make a significant impact by proactively taking initiative and sharing innovative ideas. Confident and persuasive, you excel at collaborating with diverse stakeholders and effectively advocating for your vision. You embrace new initiatives with an open mind and a supportive attitude.

Ideal Candidate Qualifications:

• Master's degree, preferably in a pharmaceutical/scientific or business administration discipline.
• Minimum of 2-3 years of experience in brand product management, with a preference for candidates with category-driven experience.
• Proven ability to effectively manage internal and external stakeholders in a fast-paced environment.
• Broad understanding of the pharmacy, medical, or FMCG industries, encompassing areas such as digital marketing, category management, e-commerce, and sales.
• Native fluency in either French or Dutch and professional proficiency in English.

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. An enriching experience where you will meet international peers.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues, where working Agile is the norm;
• A healthy career perspective with good development and career opportunities;
• Discount on L'Oréal products
• Nice extras such as various sporting company activities.

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.

Diversity

L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant
Jean-Paul Agon Chairman of L’Oréal