Global Business & Marketing Analyst

Global Business & Marketing Analyst

Are you an analytical thinker who thrives in complex B2B environments? Do you get excited by the idea of building market insights from scratch — and using them to help accelerate the energy transition across Europe?

At BDR Thermea Group, a leading company of indoor climate and energy solutions, we’re on a mission: to decarbonize heating and cooling across commercial buildings. But we can’t do it without deep customer understanding — especially in the fragmented B2B landscape of Europe.

We're building a new global marketing team for commercial business and looking for a sharp, proactive Business & Marketing Analyst to help us unlock data-driven growth. From specifiers to developers, utility companies to installers — you’ll help us understand how different players across markets think, buy, and behave.

This is your chance to shape our commercial strategy with real impact — and be at the heart of the transition to sustainable energy.

What will you do?

• Dig deep into internal and external business data to uncover trends and market opportunities.
• Design and lead market research projects across multiple European countries — including surveys, voice of customer insights, and competitive analyses. This for our different customer segments like specifiers, contractors, commercial homeowners to installers.
• Analyse performance of our customer experience with tools like the NPS and dive into the effects of marketing campaigns.
• Build strong connections with local teams to enrich and validate insights.
• Share your findings through clear, visual, and compelling reports that guide decisions.
• You help build dashboards that show what matters — from customer behavior to campaign results — all in one place
• Be the go-to person for all things customer insight and market research.

This position offers a unique and rewarding opportunity to grow in a new marketing team where you can make the difference and work together with our international colleagues all over Europe. This is a hybrid role, based out of Apeldoorn, the Netherlands. To ensure close collaboration, you are invited to work on-site in Apeldoorn 1-2 days per week (good2know: we also have a hub in Amsterdam). We support your home office set-up, travel costs, and provide flexibility regarding hybrid work.

About the team

You will be be part of a brand-new international commercial team reporting to the Group Marketing Excellence Manager.
This is a hands-on role where you'll collaborate closely with colleagues in the UK, Benelux, France, Germany, Spain, Italy, and Turkey — helping us strike the right balance between global direction and local nuance. You’ll have the chance to influence how we structure and scale our market intelligence efforts from the ground up.

What you bring?

• A bachelor’s degree in for example, Economics, Data Science or a related field
• At least 5 years of experience in a similar role, preferably in b2b environment.
• Experience with quantitative and qualitative research methodologies (surveys/focus groups etc) and experience working with NPS is a plus
• You combine sharp analytical skills with a methodical mindset — ensuring no data point or nuance gets overlooked.
• The ability to speak and write English at a professional level.
• A real team player with a solutions-focused and entrepreneurial spirit.
• Proficient in Excel, Power BI and PowerPoint

Why BDR Thermea?

• Help move the energy transition forward
• Working with cutting-edge technology
• Be part of an international, collaborative team that values your input
• Enjoy a vibrant culture and a casual dress code
• Benefit from a healthy work-life balance
• Take advantage of flexible home-working policies
• Receive travel reimbursements and wellness perks.

About the company

At BDR Thermea Group, we bring the energy transition closer every day. Serving customers in more than 100 countries with a diverse team of 7,000, we are united by a shared mission to create a sustainable future through smart indoor climate solutions. We champion innovation, customer focus, and a cohesive team culture.

BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable, innovative future for everyone.

What’s it like to work at BDR Thermea Group?

At BDR Thermea Group, we don't just talk about making a difference - we live it every day. As a team member, you'll be part of a company leading the way in the global energy transition, shaping the future of sustainable heating and hot water systems.

Work alongside passionate colleagues who share our core values: One Team, Sustainable Future, and Customer Focus. We support your growth, development, and well-being in a purpose-driven environment that encourages creativity, innovation, and collaboration. Join us on our journey toward a sustainable future.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work.