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Sales Director Foodservice Western Europe
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Ready to lead and shape the Foodservice strategy of a growing international company?
At Farm Frites, we’re looking for a strategic commercial leader with vision, drive and the ability to turn ambition into action. As Sales Director Foodservice Western Europe, you will play a key role in defining our regional success, with full ownership of our Foodservice growth strategy across key markets.
Your role: Shaping regional success
In this strategic role, you’ll take full ownership of the commercial direction for Foodservice in Western Europe. You’ll lead a high-performing team, define and execute sales strategies tailored to each region, and ensure value creation across multiple channels and customer groups. Your key responsibilities:
- Translate Farm Frites' global commercial vision into regional sales strategies, and take ownership of delivering results in your territory.
- Analyze market trends, competitive activity, and future developments — and proactively adjust your strategy to stay ahead.
- Lead, coach and inspire a team of experienced commercial professionals to exceed targets and deliver customer value.
- Remove barriers to regional growth by understanding local dynamics and aligning resources where needed.
- Collaborate cross-functionally with Marketing, Finance, Demand Management, Supply Chain, Customer Service and QA.
- Work closely with global peers and the International Key Account Management (IKAM) team to align strategy and execution.
- Report directly to the Global Sales Director.
What you bring
- 10+ years of relevant experience, including 5+ in a senior leadership role.
- A strong background in Foodservice (or wholesale, QSR, horeca, Out of Home, OOH, end users, back of house, grossier) is a must.
- International experience across Western Europe.
- Experience in developing and implementing a vision and strategy.
- Positive, proactive and result driven attitude with highly developed communication skills.
- Strong analytical insight, including P&L responsibility.
- A proactive, result-driven mindset and the ability to inspire others.
- An excellent command of Dutch and English; German and/or French is considered a plus.
- International travel flexibility. When you are not travelling to our customers you will be travelling between our location in Oudenhoorn (NL) & Lommel (BE).
What we offer you
We offer more than just a job. At Farm Frites, you’ll find a role with real impact, room to grow, and the support of a close-knit international team.
- A competitive base salary with an OTE bonus structure tied to clear KPIs.
- A company car for both business and personal use.
- A full benefits package, including pension and development opportunities.
We’re happy to tell you more during a personal conversation.
Are you a Farm Friter?
- You have a can-do mentality and with everything you do you keep your customer in mind. You prefer a no nonsense environment and make down-to-earth decisions.
- You are involved and feel responsible for the growth of The Farm and you love to work together with colleagues to achieve the best results. Open and direct communication is a must.
- You are creative, able to switch quickly and find it OK if a plan changes when an opportunity occurs. We are entrepreneurial and want to keep this spirit!
- You are result driven and always looking for things that you can improve.
- You have passion, enthusiasm and knowledge for and in your field of expertise and you are proud of it!
Acquisition on our vacancies is not appreciated
Een wereld die geheel gewijd is aan de lekkerste friet. Al meer dan vijftig jaar zijn we een vertrouwde partner voor ondernemers in de foodservice. Vandaag de dag verwerken we jaarlijks meer dan 1,5 miljoen ton aardappelen en leveren we meer dan tachtig soorten friet, aardappelspecialiteiten en appetizers aan foodservice-ondernemers wereldwijd. Ondanks onze groei is onze belangrijkste focus altijd hetzelfde gebleven: mensen blij maken met onze smaakvolle aardappelproducten. Werk jij samen met 1.600 Farm Friters, verspreid over vijf productielocaties en 43 wereldwijde verkoopkantoren, mee aan onze groei?
Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites! And so are the more than 1,500 employees that work for Farm Frites,…
Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites! And so are the more than 1,500 employees that work for Farm Frites, all over the world. That's why we do everything we do in the most sustainable way and respect people and planet. Where quality comes first ... and taste! You can see it and you can taste it.
Worldwide, more and more people enjoy fries. Not only in the Western world, but also increasingly in Asia and Latin America. We have contributed to this growth. And we continue to do so. It's very simple: We want to make the tastiest fries.
Because it's a delight to eat delicious fries. It's a party, a treat, it makes people happy! We aim for the ultimate consumer experience: we want the best taste of the land to put a smile on everyone’s face.
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