Senior Copywriter

We are looking for a Senior Writer to join our Brand strategy and content creation team within the Marketing Department. This role requires a highly skilled writer with a strong background in B2B content creation and a deep understanding of TomTom’s core market segments, including automotive, enterprise, and geospatial technology. The ideal candidate will craft compelling, high-quality content that engages our audience across channels, strengthens our brand voice, and supports our marketing and business objectives.

What you'll do

• Develop high-quality written and video content for a variety of marketing channels, including website copy, whitepapers, case studies, blogs, reports, and thought leadership articles or short form copy such as social posts, emailers and more.
• Translate complex industry topics and technical product stories into clear, engaging, and informative content tailored for different audiences.
• Collaborate closely with product marketing, sales, and subject matter experts to ensure content aligns with business goals and market positioning. A small degree of stakeholder management is expected for this role.
• Maintain TomTom’s tone of voice and brand consistency across all written materials.
• Ability to analyze and understand industry trends, competitors, and customer needs to inform content strategy.
• Optimize content for SEO and digital distribution to maximize visibility and engagement.
• Support content strategy initiatives by identifying content gaps and opportunities.

What you'll need

• Proven experience (5+ years) in content writing, copywriting or journalism within a B2B environment.
• Strong understanding of TomTom’s key markets, including automotive, enterprise mapping, and location-based services. An affinity for tech would be an added advantage.
• Exceptional English writing, editing, and storytelling skills with an ability to create engaging and persuasive content.
• Experience developing thought leadership and technical content for business audiences with strong research skills and attention to detail.
• Ability to translate complex concepts into clear and compelling narratives.
• Familiarity with SEO, digital content marketing strategies, and content performance measurement.
• Ability to be organized, work independently and collaboratively in a fast-paced environment.
• Bachelor’s degree in Communications, Journalism, Marketing, or a related field is preferred.
• Based in Amsterdam and a team player.

What we offer

A competitive compensation package, of course.

Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.

Time to support life outside of work, with enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.

Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize. It’s all about getting the best out of both worlds – we ask TomTom’ers to come to the office two days a week, and the remaining three are free to be worked in either location.

Improve your home office with a setup budget and get extra support with a monthly allowance.

Enjoy options to work from your home country and abroad for a set number of days each year, to visit family and friends, or to simply explore the world we’re mapping.

Take the holidays you want with a competitive holiday plan, plus an extra day off to celebrate your birthday.

Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.

Become a part of our inclusive global culture and have the chance to collaborate with a diverse community – we have over 80 nationalities at TomTom!

Meet your team

We’re the Marketing department. Our team includes Corporate Communications, Content, Demand Generation, Digital Ops, Events, Optimization, Web Content and an in-house Creative Agency. Together, we make up a cross-disciplinary, international team serving TomTom’s business and people worldwide. It’s our job to bring the TomTom brand to life. We move fast, pride ourselves on our work and have fun while doing it. Joining us, you’ll collaborate with diverse people while sharing our ambitions with the world – to build the most useful and trusted map on the planet.

At TomTom...

You’ll help people find their way in the world. In 2004, TomTom revolutionized how the world moves with the introduction of the first portable navigation device. Now, we intend to do it again by engineering the first-ever real-time map, the smartest and most useful map on the planet.

Work with a team of 3,700 unique, curious and passionate problem-solvers. Together, we’ll open up a world of possibilities for car manufacturers, enterprises and developers to help people understand and get closer to the world around them.

Choose to lead

At TomTom, being a leader is a choice anyone can make. Unlock your potential and bridge the gap between aspiration and reality.

Better everyday

Set new limits for yourself and our tech. Join our hackathons, developer days, learning programs and more.

Find your place in the world

3,700 people
80+ nationalities30+ offices20+ countries