B2B Leadgen Marketeer

Why this role matters

At Small Giants, we help businesses grow by doing the things that actually work — no fluff, no guesswork, just smart marketing that moves people and pipelines.

As our B2B Leadgen Marketeer, your mission is to build and execute demand generation strategies that attract, qualify and convert the right audience. From campaign development to funnel design, from nurturing to reporting — you connect sales goals to marketing execution, and you own the outcomes.

This is a key role for brands that sell complex, high-value services — where timing, messaging and targeting make all the difference.

Who we are – Culture in action

We work with bold ideas, clear goals and open minds. We give people the freedom to act — and the responsibility to deliver.

At Small Giants:

• Be True – You’re honest in how you communicate and take ownership when it counts
• Think Big – You question defaults and build with the long term in mind
• Go For It – You take initiative, make it real and improve along the way

What you will be doing

You’ll develop and manage campaigns that generate qualified leads for B2B clients — from targeting and positioning to nurturing and analytics.

You will be responsible for:

• Developing full-funnel lead generation strategies tailored to B2B buyer journeys
• Setting up and managing campaigns across LinkedIn Ads, Google Ads and META
• Collaborating on landing pages, gated content, e-books, webinars and lead magnets
• Building and optimising lead nurturing flows via email and automation tools
• Aligning with sales teams on MQL criteria, lead scoring and handover
• Monitoring key KPIs such as CPL, MQL/SQL volume, conversion rate and pipeline contribution
• Reporting clearly on performance and sharing insights to iterate and scale

You’ll work across industries like SaaS, HR tech, consulting and digital services — with the freedom to try, test and grow what works.

What we are looking for
You know B2B isn’t just a funnel — it’s a journey. You understand that relevance, timing and trust are key to generating leads that actually convert.

You will thrive in this role if you:

• Have experience with B2B marketing (preferably in lead generation or demand generation)
• Are confident with platforms like LinkedIn Ads, Google Ads, and email automation
• Understand how to build campaigns across awareness, consideration and conversion stages
• Know your way around data and dashboards — and use them to steer decisions
• Are comfortable working closely with sales and aligning marketing to commercial goals
• Communicate clearly, take initiative, and enjoy working with freedom and responsibility

You don’t just run campaigns — you build systems that drive predictable growth.

What we offer

At Small Giants, we give you the space and trust to grow — as a specialist and as a person.

You can expect:

• A competitive salary based on experience
• 30 vacation days per year
• A solid pension plan
• A hybrid working model with flexibility to work from our Utrecht (Papendorp) office or remotely
• Full travel reimbursement
• A MacBook, phone and all tools you need

And just as important:

• Freedom to shape your own role and roadmap
• A team of people who challenge, support and learn together
• A culture where clarity beats control — and done is better than perfect

Ready to go for it?

Excited to build scalable B2B growth? We’d love to meet you.
No long motivation letter needed — just tell us why this role fits you and what you want to build.

Let’s go.

Sharon Koevoets
sharon@smallgiants.nl