Lead Digital Retail Executive

Lead Digital Retail Executive

About The Role

Dyson is seeking a detail-oriented and brand-driven Digital Retail Manager to oversee and maintain A+ content across third-party digital retailers. In this critical role, you will serve as the content guardian, ensuring that Dyson's brand identity, messaging, and visual standards are consistently represented on all 3P platforms. Your expertise will shape how Dyson is perceived by online customers, enhancing the brand’s presence and driving engagement through high-quality, optimized content.

Key Responsibilities:

Content Management & Optimization:

• Serve as the primary custodian of Dyson’s A+ content across all 3P digital retail platforms.
• Regularly audit and update content to ensure it aligns with Dyson’s brand standards, product positioning, and marketing objectives.
• Collaborate with internal brand teams to adapt Dyson’s global guidelines for local implementation on 3P digital channels.
• Maintain a centralized self-serve content library for the distributors to have ‘any-time’ access to product content.
• Monitor competitive activity to ensure Dyson’s content remains superior and differentiated across the 3P retailers.

Performance Analysis:

• Monitor sell-out performance across all 3P digital retailers.
• Analyze sales data, stock levels, and trends to identify patterns and provide actionable insights to the sales team.
• Co-relate the retail sell-out data with the price data captured in the price-matching tool – to derive actionable insights.
• Establish processes/mechanism/ KPIs to monitor brand visibility on the 3P retailers.

Distributor POC:

• You will also act as the main point of contact for distributors, providing guidance on content best practices and supporting the launch of new products.
• Collaborate with distributors to ensure proper execution of content strategies on their respective platforms.
• Support distributors in launching new products by delivering timely and accurate content assets, guidelines, and updates.

About You

• You have a strong passion for delivering exceptional customer experiences through digital content.
• You have a collaborative mindset with the ability to work across teams and with external partners.
• You are a self-starter with a proactive approach to problem-solving.
• Strong understanding of 3P digital retail platforms.
• Expertise in A+ content creation and optimization.
• Exceptional attention to detail and ability to uphold brand standards.
• Proficient in analytics tools and able to interpret data to inform decision-making.
• Strong project management skills, with the ability to prioritize and manage multiple tasks simultaneously.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance
• Health Insurance – Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.