Senior PR Manager

Join the Denim Heads at G-STAR

WE ARE DENIM HEADS.

We love denim. Live and breathe it. It’s in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be a force of progress and innovation for both people and planet. How? By hiring the most creative, curious, and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.

Denim is in our DNA, our people are our stitching.

Join the denim heads making raw denim.

Role Overview

The Senior PR Manager is responsible for coordinating all global PR & influencer marketing activities for G-STAR, and as such the visibility of our brand in worldwide key media. From our HQ in Amsterdam, you will ensure G-STAR and its campaigns resonate in our key markets; directly managing the European region (Benelux, Germany, occasionally Italy/UK). Strategically briefing local leads in France, Japan, South Africa, USA.

You are responsible for international press coverage in fashion, art/design, business, sustainability, and daily media/newspapers (online and offline) in our key regions. Making sure we are seen in the right local cultures & creative communities. Maximizing global PR results, hitting our ambitious targets and KPIs. Expanding our network of influential tastemakers that increase our brand awareness and credibility. In this role, you will report into the Global Head of Brand Communications.

YOUR TASKS & RESPONSIBILITIES:

• Handling the Global PR & influencer strategy for G-STAR,
• Leading global PR campaign plans, brief local teams on execution in key markets,
• Managing global/local PR events,
• Liaising with PR agencies supporting our local markets (France, South Africa, Japan, US),
• Managing the Tastemaker Coordinator,
• Realizing high-level press coverage across print, broadcast, and online media,
• Managing bi-weekly and monthly PR reports for senior management,
• Reporting back on the global KPIs and performance of all campaigns, with clear implications for improvement,
• Handling media inquiries and interview requests with corporate communications,
• Proactively keeping track of opportunities for innovations and campaign elements that hold potential PR value.

YOUR KEY CONTACTS & STAKEHOLDERS:

• Local PR leads in our offices in the Netherlands, Japan, South Africa, United States,
• Leading PR agencies in support of key markets (Netherlands, Germany, France, project-based in UK/Italy),
• Social Media Manager,
• Global Brand Activation team,
• Global Head of Brand Communications,
• Director Corporate Affairs.

WHAT YOU BRING TO THE TABLE:

• 7-8 years of relevant PR experience, ideally on agency and (fashion) brand side,
• Extensive track record in both brand- and product-driven PR campaigns,
• Relevant global press network in fashion, design, business, newspapers,
• Strong networking skills to expand (y)our network with relevant global contacts,
• A deep understanding of the latest trends in (social) media, influencer management, and PR strategy,
• A strong feel for cultural differences across key markets, and how this translates to the most effective global PR strategy,
• A strong affinity with sustainability and associated storytelling,
• Capability to translate strategy and plans into compelling presentations,
• Experience with managing teams and PR professionals,
• Experience working in an international environment, liaising with various stakeholders in markets across the globe (France, UK, United States, Germany, The Netherlands, South Africa, Japan).

WHAT WE BRING TO THE TABLE:

Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 300 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand! Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:

• A work environment that offers room for fun, inspiration, and innovation,
• A clothing budget to showcase your personal style while representing G-STAR,
• A healthy lunch at our canteen,
• Free access to learning and development platforms Udemy and Goodhabitz,
• Flexibility to work from home 1 day a week,
• A discount on a new bicycle and gym membership.