Interim Director of Marketing and Communications

Hunkemöller is in the midst of an exciting brand transformation and the rollout of a new brand identity. As our Interim Director of Marketing & Communications, you will play a key role in shaping and executing a cohesive 360° marketing strategy that strengthens our brand across all global consumer touchpoints. As Director, you are part of our senior team, leading a dynamic group across Social Media, PR & Events, Creative, Media spending, Market Research, Traffic & Production, and Go-to-Market.

JOUW TAKEN

This role requires a strategic thinker with hands-on execution power to ensure brand consistency, innovation, and engagement while making a direct impact on Hunkemöller’s global presence. You will act as the key link between Marketing & Leadership, collaborating closely with E-commerce, Buying & Design, and other cross-functional teams. Naturally, you have an affinity with finance and excellent people skills, and you work closely with various departments to drive business results.

Your Key Responsibilities

Develop & Execute a 360° Marketing & Communications Strategy

• Define and implement marketing & brand communication strategies that resonate with our consumers and drive business impact.
• Lead 360° marketing campaigns (digital-first approach, PR, influencer marketing, video, social media, omnichannel, and traditional media).
• Align annual marketing plans and budgets with senior stakeholders.
• Monitor and optimize performance based on ROI and data insights.
• Drive innovation in brand storytelling and digital engagement.

Ensure Brand Consistency & Identity

• Be a brand guardian, ensuring all touchpoints align with Hunkemöller’s new brand identity, tone of voice, and visual direction.
• Oversee global brand campaigns, including above-the-line (TVC, OOH, Print, Radio) and below-the-line (Social, PR, Influencer marketing).

Leadership & Team Management

• Lead and mentor a cross-functional marketing team of ±25 people, including direct reports in Social Media, PR & Events, Creative, Media Spend, and Go-to-Market.
• Foster a culture of innovation, creativity, and consumer-first marketing.
• Own the Concept-to-Launch process, ensuring smooth execution and continuous improvement.

Budget & Performance Management

• Oversee the marketing budget and ensure efficient allocation for maximum impact.
• Report on marketing KPIs, brand performance, and ROI to the senior team.

What You Bring

• 10+ years of experience in international brand marketing & communications, ideally in fashion, retail, or omnichannel environments.
• Proven leadership experience managing multi-functional teams and large-scale brand activations.
• Strong expertise in digital-first marketing, paid/organic social, influencer marketing, and PR.
• Data-driven mindset with hands-on experience in Google Analytics, Facebook/Meta Business Manager, and social monitoring tools.
• Excellent stakeholder management and cross-functional collaboration skills.
• Ability to drive change and lead a team in a fast-paced, dynamic environment.
• Fluency in English (additional languages are a plus).

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success.