Consumer Insights Analyst

Consumer Insights Analyst

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.

As our Consumer Insights Analyst, you will analyse and report market trends, brand tracking KPIs and consumer behaviour to help the business improve its marketing strategy, products and services. Within this role, you will gather and interpret data from various sources to provide actionable insights to guide business decisions. You will also be a trusted partner of multiple stakeholders and be in the drive seat of various ad-hoc consumer research projects.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Our perfect fit.

As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts body and mind.

Does this sound like you?

• You’re organised. You pay attention to detail and have a first time-right mentality but are pragmatic when required.
• You’re knowledgeable. You have experience and an active interest in new developments.
• You’re strong-willed. You thrive when presented with problem-solving opportunities.
• You’re thorough. You pride yourself on your accurate and careful approach.

How you’ll help us.

Based at our EMEA Headquarters, just outside of Amsterdam, Netherlands, you will be reporting to the Head of Marketing Operations and Consumer Insights, and as part of the role, you’ll:

• Conduct quantitative and qualitative research projects to help our business understand the market and consumer behaviours.
• Design surveys, processes and other research methodologies to collect data.
• Prepare detailed reports and presentations for internal stakeholders.
• Work closely with the media team to track campaign KPIs and their development.
• Develop consumer profiles and segments based on research findings.
• Partner with internal stakeholders to integrate insights into business strategy.
• Keep track of key industry trends and product innovations.
• Support with setting marketing targets and keep clear tracking of KPIs

More about you.

• Qualification in Marketing, Business, Psychology or a related field.
• 5 years of experience in market research, consumer insights or similar roles.
• Proficient in marketing and research tools.
• Broad understanding of market research methodologies.

How we’ll help you.

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.

• Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.
• Runkeeper Go™ app. Free premium subscription to our running app.
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.
• OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.
• Free running club. Join our beginners or intermediate groups for a weekly running session.

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.