Brand Strategist

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in? 😊

Why this job matters

EE is just over 12 months into the brand transformation to make EE the lead brand for consumer at BT Group, with a vision of becoming the most personal, customer-focused technology business in the UK doing more for the nation and playing a more meaningful role in people’s everyday lives.

We are looking for a seasoned brand strategist who thrives in driving customer-centric brand transformation, with a focus on the longer-term development and evolution of our brand strategy to deliver commercial growth for the future. This role is pivotal in driving the development and execution of EE’s audience-centric brand strategy that deeply resonates with the evolving needs of our target audiences. This role will develop the 12-18 month brand strategy, leading the shift across the organisation to a fully audience-led and integrated approach across our paid, owned, and earned channels.

What you’ll be doing

As the lead brand strategist for EE, you will be responsible for:

• Brand strategy development
  • Own and drive the EE brand’s long-term vision and positioning across all touchpoints.
  • Lead the development of the brand strategy linked to product category and commercial growth strategies, target audience needs, and market trends (6+12 months out).
  • Fully embed the brand strategy across the organisation, including influencing support and change required across different areas of the business to achieve business objectives and brand vision.
  • Main interface across agency planning to deliver the longer-term brand strategy across creative, media, owned channel journeys, and brand experience.
• Audience development, data strategy & insight
  • Data-led audience sizing, profiling, and understanding to get to deeper, more meaningful insight that will drive the stories and solutions to drive the EE brand forward across the full ecosystem of the brand experience.
  • Combine creativity and communications effectiveness through strong understanding of audiences, insight, data strategy, and media thinking across all channels to lead communications strategy across paid, owned, and earned channels.
  • Development of a fully audience-led and integrated 12+ month comms strategy across paid, owned, and earned channels.
  • Combine paid and owned communications touchpoints to create an ecosystem of brand stories and communications that lead our audiences on a journey to a specific brand outcome over time.
  • Understand how we can both proactively communicate and respond to triggers of our audiences and the moments/times of the year that are most relevant to them.
• Lead on strategic brand transformation projects
  • Lead on bigger projects that impact the brand evolution and commercial growth outcome.

The skills and experience you will have under your belt

• Experience and Expertise:
  • Proven experience in a brand and communications strategy and planning role where you have successfully led cross-functional teams, developed large-scale brand transformation strategies, and leveraged complex data to drive business growth.
  • Creative/Media strategy and planning experience agency side preferred – with expertise leading an audience-led comms approach in paid and owned channels.
• Skills:
  • Brand and communications strategy: brings a deep understanding of brand positioning, development, and evolution.
  • Story-telling with insight and data: strong skills building the case for change, drawing on insight, data, and analytical planning techniques with the ability to translate complex data into clear, actionable insights for both senior leadership and cross-functional teams at all levels.
  • Commercial acumen: ability to link business and commercial priorities through to brand and communications strategy.
  • Master storyteller: strong interpersonal and communication skills with the ability to influence and align senior stakeholders and teams at all levels of the organisation.
  • Data-driven: highlight analytical with a passion for data. Comfortable digging into the numbers and translating insights into actionable strategy.
  • Proven influencer and change maker in a complex and fast-paced organisation with many different stakeholders.
  • Collaboration and Empowerment: a thought leader who can influence and motivate teams across the organisation to achieve successful outcomes for the brand.

What's in it for you?

At BT, we entertain, educate, and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses, or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration, and inclusivity, that takes a genuine and proactive interest in your progress and development.

• Competitive salary
• 25 days annual leave (plus bank holidays)
• 10% on target performance bonus
• Life Assurance
• Pension scheme if you pay in 5% BT will pay in an additional 10%
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• 50% off EE mobile pay monthly or SIM only plans
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
• 50% discount for friends and family on EE SIM only plans
• World class training and development opportunities
• Volunteering days so you can give back to your local community

Our leadership standards

Looking in:

• Leading inclusively and Safely: I inspire and build trust through self-awareness, honesty, and integrity.
• Owning outcomes: I take the right decisions that benefit the broader organisation.

Looking out:

• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business.
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation.
• Building for the future: I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck into tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.