Visual Designer

In a nutshell

Picnic is a human-centered brand in a digital world. We provide a better way to help every family enjoy good food every day, that is most affordable, hassle-free, and sustainable. We cut out the unnecessary, so we can enjoy the essential. In the rush of daily life, Picnic puts smiles on people's faces with its authentic and innocent style. Our playful and non-gimmicky qualities ensure our communication resonates on a personal level, building trust in a lighthearted way and adding a subtle dose of delight to everyday life. If you're a passionate Visual Designer, we're offering you the opportunity to join the team at our Amsterdam HQ and help shape the visual direction of Picnic’s campaigns and in-app promotions.

Note: this is not a UX/UI design job.

At Picnic, we're always looking to create the best shopping experience for our customers, by making it as easy as possible to find the right products, while also inspiring them to try something new. At the design level, there is the continuous challenge of the small design space, as everything must fit in a small screen. The Store team is responsible for doing just that: improving the shopping experience, telling Picnic's story, and showing the right campaigns at the right time, to make sure customers stick.

As a Visual Designer, you'll join a team of Designers, Store Managers, Promo Coordinators, and Copywriters. Together, we shape Picnic’s campaigns that play a vital role in showcasing our assortment and driving conversion. The deliverables include all visuals for a promo campaign in-app, from the start of a communication initiative until go-live. You think along with the design briefs, develop campaign visuals, and help shape Picnic’s visual identity. Each project, we aim to learn more about our customers and the commercial success of our campaigns.

Tricks of the trade

Your goal is to design the most engaging store campaigns, as well as promo elements in our app that directly speak to our customers.

Visual design & creation: Create and update promotion campaigns, product presentations, and campaign visuals in our app

Campaign photoshoots: Help prepare for campaign photoshoots and join shoots on-site

Cross-team & cross-country collaborations: Work and learn from experienced designers, photographers, and business stakeholders internationally (Netherlands, Germany & France)

Trend research & knowledge sharing: Research retail trends and conduct competitor reviews to keep the team up to date

Create the best customer experience: Collaborate with the UX/UI team to create the best experience for our customers

Your superpowers

• 2-4 years of working experience in visual design, preferably in a commercial and/or app environment
• Solid online portfolio showing a keen eye for detail paired with lots of creative flair
• Competent with Photoshop, Illustrator, and Figma
• Self-starter with a “roll up your sleeves” attitude
• Experience with photoshoots and photography editing
• English skills on point

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.