Content Marketing Manager

Working as a key contributor to strategic projects, such as brand and product messaging refinement and the activation of the Learning Designers Community, you will collaborate with internal teams and external contributors to create high-quality, impactful content. Your efforts will resonate across the buyer journey, driving engagement and positioning FeedbackFruits as a category leader.

Why is the position interesting for you?

• Thought leadership focus: You’re excited to shape how FeedbackFruits leads global discussions on pedagogy-driven learning design.
• Strategic ownership: You thrive in a role where you can drive key initiatives like brand- and product messaging refinement.
• Measurable impact: You enjoy crafting content that drives engagement, accelerates pipeline growth and supports international expansion.
• Impact-driven work: You are inspired by the opportunity to contribute to a company dedicated to empowering educators to teach to their full potential through best-in-class learning design.

In this role, you’ll work closely with marketing colleagues, cross-functional teams and internal and external subject matter experts to ensure the content strategy amplifies FeedbackFruits’ vision and value proposition.

We are a mission-driven scale-up, and we believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds technology-supported learning activities to facilitate this transition in education.

Role connection to business strategy:

This role is pivotal in driving FeedbackFruits’ international growth by crafting and executing content strategies that amplify thought leadership, establish brand and product authority, and deepen engagement across the buyer and user journey. Your contributions will align closely with our long-term strategic initiatives, shaping the foundation for our growth in the years to come.

🎯 About the job:

Content Strategy & Planning (30% of your time)

• Build thought leadership: Define and implement the content strategy (themes and campaigns) that establishes FeedbackFruits as a trusted voice in pedagogy-driven learning design.
• Shape brand and product messaging: Work closely with brand- and product marketing to refine and align messaging with evolving brand- and product positioning, ensuring consistency across markets and channels.
• Engage the learning designers community: Develop content strategies to build and nurture a vibrant community of learning designers, driving engagement and shared best practices.

Content Development & Oversight (50% of your time)

• Set the direction for high-impact content creation, including website content, blogs, Ebooks, case studies, and materials tailored to different stages of the buyer journey.
• Guide internal and external contributors (eg freelancers) to ensure content quality, consistency, and alignment with strategic goals.
• Collaborate with subject matter experts to produce thought leadership materials, such as webinars, eBooks and community resources.

Cross-Channel Campaign Integration (10% of your time)

• Partner with growth marketing and product marketing to ensure content supports always-on paid and organic campaigns, as well as go-to-market initiatives.
• Ensure content is seamlessly integrated into marketing campaigns and distributed across appropriate channels, including email, social media, and community platforms.

Performance Tracking & Optimization (10% of your time)

• Set and track content performance metrics, such as audience growth, organic traffic, engagement rates, and conversion rates, to measure success and inform future strategies.
• Use data-driven insights to refine strategies and improve outcomes, reporting results monthly and quarterly to leadership and cross-functional teams.

Your experience:

Scale-ups provide phenomenal opportunities for growth, but they require adaptability and creativity. You will thrive if you are ready to bring strategic insight, initiative, and a data-driven approach to this role.

You Have:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in content marketing, with a track record of delivering high-impact content strategies.
• Expertise in content strategy development and guiding multi-format content creation across internal and external contributors.
• Strong knowledge of SEO principles, analytics tools (eg Google Analytics, SEMrush), and content management systems (eg Webflow).
• Exceptional writing and editing skills, with a portfolio showcasing thought leadership and buyer journey content (eg website, webinars, e-books, customer stories, uses cases, e-mails, posts, one-pagers)
• Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Exceptional collaboration skills and the ability to guide team members and work cross-functionally.
• A data-driven mindset and the ability to translate insights into actionable improvements.

Why join us?

• Be a key contributor to FeedbackFruits’ mission to empower educators globally with best-in-class learning design.
• Take ownership of the content function and play a crucial role in high-impact projects that shape our growth.
• Join an international, passionate team committed to transforming education.
• Enjoy a flexible hybrid/remote role with ample opportunities for professional development.