Product Marketing Manager

We are currently looking for a dynamic and strategic individual to join our Marketing team! As the first Product Marketer at INDG | Grip, you’ll get to build an entire function from the ground up. You’ll work closely with every GTM function, lay a solid product marketing foundation, and bring our product to market. What is special about this role is that it combines the responsibilities for two different companies: INDG, a CGI services company; and Grip, a SaaS solution.

What is INDG?

Several of the largest consumer product brands in the world (Yamaha, Hugo Boss, Adidas, Honda, Electrolux) trust INDG for large-scale content production based on computer-generated imagery. Specializing in high-quality, scalable content for entire product portfolios, INDG’s approach revolves around the creation of digital twins for each product. From images and videos to real-time models, these digital twins are essential in streamlining the design process and bolstering presence across e-commerce platforms and marketing campaigns, thereby elevating the customer experience.

What’s Grip?

As INDG’s software branch, Grip simplifies content production by combining CGI, rule-based generative AI, and post-production into an easy-to-use content generator that transforms master ad creatives into infinite variations for clients that include The Coca-Cola Company, L'Oréal, LVMH, and Beiersdorf.

What will you be doing?

• Product positioning and messaging: Develop unique positioning, value propositions, and messaging that align with each of our buyer personas
• Product launches: Introduce new features, releases, and integrations with launch plans designed to capture and maintain the interest of our target audience
• Competitive intelligence: Keep abreast of the competitive landscape and train the GTM team to effectively position our product
• Sales enablement: Create internal content, documentation, and training materials to ensure the Sales team is thoroughly prepared for any potential questions from buyers
• Content creation: Produce engaging, easy-to-understand, and inspiring product-focused content for each launch, including landing pages, blog posts, and webinars, to educate our audience
• Cross-functional partnerships: Foster strong working relationships across Product, Vertical Leads, Customer Success, and Sales teams

• 5-7 years of marketing experience at B2B SaaS companies, with at least 3+ years in product marketing
• Want to build something from the ground up
• Ready to become one of the new faces of the product and brand
• A natural storyteller and an even better writer
• Get excited about internal documentation
• Aren’t afraid to roll up your sleeves and get into Hubspot

Working at INDG | Grip

At INDG | Grip, we believe whatever you give your full attention becomes worthwhile. We choose to focus our attention on developing and utilizing technology to create beautiful images and videos. Because we’re doing something we care about, working here isn’t merely a means to an end; it’s our life.

Our team comprises learners and doers from over 50 countries, representing a wide range of backgrounds, identities, experiences, and perspectives. We don’t just allow remote work; we fully embrace it. We’re committed to excellence, and we’re always looking for more people who want to focus their care and attention on making beauty scalable through technology.

The procedure

If you’re ready to bring your powers to a role where you can make a difference, we want to hear from you. Send your resume and portfolio in English. If you have questions, contact our Recruitment Department at jobs@indg.com.