Marketing Manager

This GB Marketing Manager position is a new and pivotal role within Digital Marketing. The main objective for the role is to support all marketing activities for small customers, focusing on developing and executing campaigns for small customers across the Hilti website, our Internal Sales teams, as well as our Store network to drive sales through leads, new customer demand and acquisition, engagement, and intensity. In this role, you’ll serve as a key point of contact with the Internal Sales Leadership Team, collaborating closely with the regional and global teams to develop and implement key initiatives that drive impactful results.

What does the role involve?

In this role you will:

• Drive data-led lead generation efforts to our Internal Sales and retail teams
• Optimize marketing funnels
• Track and analyze campaign performance using relevant metrics and adjust strategies as needed to ensure optimal results

You’ll develop and implement customer retention strategies to foster long-term relationships with small business customers, monitoring customer satisfaction levels and implementing initiatives to enhance customer experience and advocacy. You’ll become a go-to expert in small business audience needs, pain points, and buying behavior by using internal and external data sources, including industry data, market conditions, and competitive landscape, to identify growth, reach, and engagement opportunities and refine marketing strategies. You’ll be responsible for the steering and measuring of main KPIs of different initiatives and campaigns, gathering insights and best practices from inside and outside of Hilti to regularly evaluate and improve performance. This is a hands-on role where you’ll need to be happy to roll your sleeves up and get in front of the camera demonstrating and discussing our products, applications, and value proposition for small customers. You’ll need to create multi-channel and multi-format (video, written, image) innovative content to deliver wow experiences to both internal audiences and external customers. In this role, strong internal coordination and collaboration will also be required with cross-functional teams. You’ll also facilitate employee enablement education and training regarding relevant new product launches.

What you need is:

• Bachelor's degree in marketing, business administration, or a related field
• Proven experience in digital marketing, preferably with a focus on small business customer acquisition and retention
• Strong project management skills with the ability to handle multiple initiatives simultaneously
• Excellent communication, presentation, and interpersonal skills
• Creative thinking and problem-solving abilities; ability to create digital content / videos
• Results-driven mindset with a focus on achieving measurable business outcomes

Who should apply?

We have an excellent mix of people - success at Hilti is down to teamwork and ability, no matter what your background.

What do we offer?

We really value our people and we've worked hard to develop a reward package that reflects this. Some of our benefits include:

• Genuine career advancement (more than 80% of all leadership roles are filled internally)
• 6% employer pension contributions
• Private Health Insurance and Employee Assistance Programme
• Company vehicle and fuel card for sales roles
• 33 days' holiday (including Bank Holidays) plus the ability to purchase 5 days more annually
• Paid leave to work on charitable projects
• Hilti Benefits Box, a reward platform offering a cycle to work scheme and shopping and lifestyle discounts/cashback
• Different ways to work flexibly, including working from home and compressed hours
• Employee resource groups focused on gender, mental health, race, disability, LGBTQ+, and sustainability topics
• Trips to locations such as Milan, New York and global HQ for high performers across all teams

Our Regional Head Office is based at Circle Square in Central Manchester, where we are located a short walk from Oxford Rd train station and St Peter's Square tram stop. We offer a hybrid working pattern between the office and home and different ways to work flexibly, so please feel free to talk about what flexibility means to you at your interview.