Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Senior Key Account Manager

Geplaatst 15 nov. 2024
Delen:
Werkervaring
0 tot 7 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)
Deadline
23 nov. 2024 00:00

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Purpose & Overall Relevance for the Organization:

To drive profitable and sustainable market share growth within this Outdoor account through successful sell-in and focus on sell-out of range.

Drive category (Terrex, Five Ten, Running & Sportswear) business and brand success through the development & execution of an optimal go-to-market plan, within the strategic framework set by Global / Europe & Director Sales at the account.

Act as the category expert and key category contact for the account.

To deliver service and help build and execute the brand strategy from a brand activations perspective for the account to drive business growth and brand heat for adidas Terrex and adidas.

Key Responsibilities:

Hybrid role encompassing end-to-end management of the account.

Sales

  • Ensure best-in-class Omni-Channel delivery to consumers and stores by implementing best practices and utilizing operational reports and monitoring mechanisms exploring all relevant business opportunities that present themselves pre and in season.
  • Drive the implementation of an effective and efficient demand management process based on operational performance and market needs.
  • Deliver training and related material to drive effective and efficient operations within the respective functions impacted by the solution.
  • Understand product, customer and consumer needs across all channels to support execution of plans in each fascia and territory.
  • Maintain regular analytics on the sell-through performance of Terrex and Five Ten.

Brand Activations

  • Help build and execute the brand activation plans for the account incorporating all relevant aspects of product, retail and brand activity.
  • Execute with excellence the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPIs.
  • Deliver and adapt brand toolkits across all channels and create bespoke tools where relevant in line with the target consumer and across multiple categories.
  • Continuously look at new innovations to engage the consumer and drive sell-through.
  • Drive and review sell-through and consumer engagement against agreed KPIs and take learnings for future activity.
  • Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.
  • Manage budgets and costs.
  • Represent the brand activation point of view both internally and externally.

GTM

  • Deliver a complete GTM proposition/marketing plan that supports the sell-in for the account.
  • Connect with North cluster sales teams, external agents, product trainers, and category champions on range-specific topics.
  • Strategically support and input into Global and European BU on the account, ranging needs and forecasting topics such as data, pricing (exceptions), segmentation, business opportunities, forecasting etc.
  • Align with the account and local CTC on account-specific feedback to ensure relevant big-ticket input into Global/European BU each season.
  • Jointly work with Director lead and global GTM team to define participation, support and attendance of the account for pre-line and cova meetings.
  • Contribute and input into the account SBP together with Director lead.
  • Contribute and input into the account IBP category process with Director lead and finance.
  • Support local allocation/MRA process as relevant by channel, account, and doors aligned with what is best for the marketplace and category.
  • Lead and execute all cluster-specific MOPS requests.
  • Analyze and review future season category build by franchise making recommendations and identifying trends, gaps, and opportunities vs. target.

Requisite Knowledge, Skills, and Abilities:

  • Manager level with advanced cross-functional marketing knowledge and market experience in sport and/or outdoor.
  • Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
  • Business and commercial mindset with very good numerical and analytical skills.
  • Strong organizational skills.
  • Good experience and ability to manage multiple projects on a cross-functional level.
  • Flexibility to travel, domestic or internationally as required.
  • Strong engaging and impactful presentation style.
  • Experienced negotiator.
  • Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business internally and externally.
  • Passionate about sports, passionate about the Outdoors with knowledge/experience of the Outdoor specialist marketplace.
  • Microsoft Office: Word, Excel, and PowerPoint.
  • Fluent in English.

Requisite Education and Experience / Minimum Qualifications:

  • University degree and/or commercial training in the area of Marketing or Sales is preferred (or similar business experience).
  • Brand, Retail or Sales Marketing experience.
  • Experience in retail environment preferred.

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives.
Headquartered in Herzogenaurach, Germany, we employ more than 57,000 people across the globe.

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