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Business Analyst
Job Description
We are increasingly interacting with our customers, along more and more communication channels: from app to website, from mail to phone, from regional bank to helpdesk. This makes it all the more important to better coordinate all these channels. Only then can we create consistent customer experiences and serve a customer individually, in a personalized, real-time and relevant way. To make this happen, within squad Terence, we aim to build a centric front-end platform which enables all involved departments to configure their communication needs as easy, consistent and automated as possible.
Practical Examples
Go to Rabobank.nl. The wide banner on the top of your page is personalized (if you have accepted your cookies of course). These personalized offers have a higher click-through-rate than default ones, which shows that personalization helps customers find the right content.
Within the squad we do omni-channel communication and the data we collect we use for contextual and relevant next best decisions for the interaction. The squad works directly with business and marketers on a wide range of projects. We use the latest technologies, including PEGA Marketing as the AI-brain behind the personalization.
You and your job
As a business analyst, you play a crucial role in analysing business processes, identifying areas for improvement and recommending the right solutions. Your position acts as a bridge between the business and IT, where you collaborate with stakeholders to gather requirements, evaluate business needs and translate them into actionable specifications for the development team. You work closely with the PO and the squad to ensure the quality of the features delivered.
Facts & figures
Responsibilities
You and your talent
Rabobank is a cooperative bank with a mission. As an international financial institution, we work on the well-being and prosperity of millions. In the Netherlands, we serve individual and business customers, and globally, we focus on the food and agriculture sectors. For 125 years, Rabobank has been finding solutions for challenges, big and small, and will continue to grow a better world together.
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