Pricing Strategy Manager

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions, and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Join us and become part of a company that's empowering people to unlock their digital potential!

Introduction

The new **Senior Packaging & Pricing Manager** will help us to start revisiting our P&P across the product portfolio in a structured and methodical fashion (i.e., based on data, as well as qualitative and quantitative research), foster "value thinking" through collaboration, and support setting up scalable processes.

Job Responsibilities

• Drive pricing and packaging projects for product categories optimized to deliver on the company’s value proposition and ensure growth is maximized
• Gather insights from both internal and external sources to evaluate our competitive positioning and market opportunity and inform strategic pricing decisions and directions
• Conduct primary and secondary pricing research (familiarity with Conjoint, VWD, GG, MaxDiff, TURF, KANO is a strong asset)
• Foster collaboration with PM teams to up-level
• Model financial impact of P&P hypotheses and recommendations
• Perform pricing and packaging experiments to inform and test hypotheses across Optimizely features and functions
• Work with product and marketing stakeholders to understand product roadmap and feature functionality to develop pricing and packaging recommendations to ensure we maximize continuous value capture
• Create lasting impact in how we commercialize and go-to-market with our offerings

Knowledge and Experience

3+ years of specific Pricing & Packaging experience in SaaS/PaaS for a B2B software company, scale-up, or consulting firm

Strong numerical, analytical, and modeling skills, uncovering insights to drive measurable benefits

Good understanding of SaaS pricing & packaging theory whilst combining with real-world implementable business outcomes

Interpersonal skills, able to work effectively at all levels of the organization

Preferable Experience

Knowledgeable of the core pricing research methods (VWD, Conjoint, GG, MaxDiff, Kano, Turf) is a benefit

Experience with CRM and CPQ tools

Education

Bachelor in Economics, Business, or within a wider quantitative domain.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.