Global Employer Brand and Attraction Manager

Global Employer Brand Manager at Barclays

Are you ready to shape the future of talent at Barclays? We're looking for a passionate Global Employer Brand Manager with hands-on experience in driving employer brand strategies from the inside. If you've successfully crafted compelling employer brands in a corporate setting and love the challenge of working on impactful global projects, we want to hear from you. Join our close-knit team, split between the vibrant hubs of London and Glasgow, and help us tell the Barclays story in a way that resonates worldwide.

You may be assessed on key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the Role

To plan, develop and implement brand strategies, based on research and analysis, that align with the overall business objectives to protect and enhance its market presence and position.

Accountabilities

• Development and maintenance of brand assets and guidelines that define how the brand looks, sounds and feels across all touchpoints.
• Collaboration with creative teams, advertising agencies, and other partners (internal and external) to create compelling and effective brand campaigns that enhance brand awareness, loyalty and engagement.
• Analyse brand performance KPIs, brand competitiveness, and product trends in the marketplace.
• Budget management (if applicable) for brand-related activities, ensuring cost-effectiveness and a positive return on investment.

Vice President Expectations

• Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem-solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.