Social Media Intern

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

PURPOSE OF THE ROLE

KARL LAGERFELD is looking for a young talented Social Media Intern to assist in managing a growing social media presence. Cross-functional role reporting to communication, marketing & e-com teams to maximize brand content production and use across all direct-to-consumer communication platforms. You will support campaign initiatives, and content creation, work with influencers and help identify areas of growth for the company. This is a 6-month position starting in March and you will be reporting to the Social Media Team Lead.

Community management

• Post creative assets on all social media platforms.
• Partner closely with the Social Media Coordinator on the conception of the monthly editorial calendar.
• Monitor social media performances & conversations on a daily basis

Content Creation

• Assist in the ideation and creation of videos.
• Constantly on the look for new trends to adapt to the brand’s values and identity.
• Help identify content creators that fit our brand.
• Contribute to developing a strong content strategy for the success of the brand on the platform.

Analysis and Report

• Support management with data & KPI reports
• Assist with benchmarks, audits, and monthly social reports outlining organic social successes and learnings.

Requirements

• Interest in Fashion, Luxury, and Retail industries.
• Team player Agility, flexibility Experience with content creation and community management.
• Strong understanding of social media platforms, especially TikTok (understanding the
• platform’s lingo, can create content, follow trends)
• Video editing skills for TikTok and Instagram.
• Project management skills with good knowledge of Excel and PowerPoint
• Being fluent in English, and French is a plus.

Start date: September 2024 / Available for 6 months / Full Time

Why #TEAMKARL? (HQ)

• Learning and development courses/trainings
• Opportunity to make an impact
• Remote working arrangements
• Working in the heart of Paris
• Brand discounts
• And exclusive sample sales only for #TEAMKARL