Assistant Manager Programmatic Display

The adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and deliver profitable display campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting). He or she will have knowledge about advertising technologies such as ad servers, DSP’s, ad exchanges, cross-device tracking technologies, dynamic creative tooling, audience modelling and bid management. The role holder will report directly to the Senior Manager Paid Social & Display.

Roles & Responsibilities

• Taking full end-to-end responsibility of Display Programmatic and setting discipline leadership across Performance media agendas.
• Working closely with our Media agency on campaign planning and ideation while ensuring the management and execution of these to deliver against media and business outcome KPIs.
• Managing account, campaign tactics setting, reporting and optimization.
• Harness 1st party data sets to deliver effective segmentation and outcomes using our Consumer data Platform.
• Work closely with the Media agency and Measurement team to explore new ways of targeting in the new cookie-less environment.
• Establish comprehensive campaign analysis and optimize campaign using reporting platforms.
• Taking full responsibility on T&L display agenda. Working closely on planning, execution and reporting with agency, partners and measurement team.
• Establishing strong relationships with internal and external stakeholders.
• Ensure creative excellence across all display activations. Briefing in agency on campaign assets by demonstrating knowledge of format specifications and IAB standards.
• Demonstrate knowledge and understanding on how programmatic display ties into larger media ecosystem.

KPIs

• Traffic: Quality Traffic, Quality Site Visits
• Revenue: platform revenue, ROAS and net sales.

Key Relationships:

• Our Media agency
• Media Activation Team (MAT) – Performance Media, Brand & Measurement.
• EU Digital Activation Team (DAT)
• Creative content vendors: Adaptation and DCO agency
• Platform representatives & other partners.
• Global product Traffic team
• Global Ad Tech Product Team
• Global Performance Media Team
• Global Business Units

Knowledge, Skills and Abilities

• Bachelor degree required, 3+ years relevant experience in media industry – client, agency or consultancy side.
• Good understanding of Programmatic advertising based on hands-on experience of managing display and video & App-install campaigns, across multiple channels and devices.
• The ability to demonstrate delivery of results across large scale performance campaigns.
• A solid understanding of display and Programmatic technology (e.g. DSPs, CRM, DCO).
• Knowledge of Campaign Manager, DV360, TAM, IAS, feed management technology (e.g:Data Feed Watch, Google Merchant Centre) and App-tracking technologies (e.g: Appsflyer) across both Android & iOS environment.
• Good working knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with CRM, with experience of creating audience segments.
• A passion for data analysis, you must have experience in using Adobe and Google Analytics. Experience with Tableau is a plus.
• Strong communication skills, written & oral and ability to quickly build strong relationships
• High attention to detail; strong analytical skills and excellent organizational & planning abilities.
• Proficient in written & spoken English, an additional European language be beneficial.