Revenue Strategy Senior Manager Benelux

The Revenue Strategy Manager contributes to the maximization of revenue and margin by leading the development of Category Revenue management plans:

• Pack Price Architecture: The development a Consumer & Shopper Pack Price Architecture, driving optimal, insights based Packs & Prices for each occasion & channel.
• Promotion Strategy: collaborate with the s on the promotion strategy, setting the guiderails, identifying the optimal offer, establishing the frequency in order to deliver the targeted Consumer Value, Effectiveness and Profitability.
• Max the Mix: Identify Mix ‘Drags & Drivers’ within the portfolio and provide clear recommendations on the most optimal commercial strategy and gameplan to Maximize the Mix.
• Category Trade Terms: Work with Sales Management, Category Development Manager and the Trade Term Strategist to build an optimal commercial strategy by customer/channel and by product including customer margins structure and counterparts
• Pricing: Determine annual Pricing rates

Responsibilities

Overall

Leading the development of Food Revenue Management plans as part of ICP and ACP as well as strategic porjecst like Cell x Cell work NL and BE.

Regularly review plans against the external environment and internal evaluations and propose course corrections to maximize revenue realization.

Liaises with global and Sector NRM to define the NRM and drive bestpractise from across the PEP system to Benelux

Drive Shopper centric Value creation in Price Architecture, Promo Strategy, Customer/Channel/Product Mix

Ensure close collaboration with Sector to ensure strong governance and strategic alignment on cross border Price Corridors

Pack Price Architecture

Identify revenue growth opportunities by identifying the right pack size portfolio & pricing for each purchase & consumption occasion – link with Demand Moments.

Develop a portfolio which is set up to efficiently capture consumer value across categories, packs, channels & formats by occasion and pricepoint

Close collaboration with Marketing

Determine annual pricing rate which is informed by appropriate external Category Price House analysis & competitive benchmarks

Initiate and analyze consumer, shopper, channel, competitor research, and recommend Marketing & Sales how to establish the optimal Pack-Price strategy for occasions; translate to channels & customers

Lead all categories’ pack-price projects

Contribute to the optimal pricing/commercial strategy by Category.

Discuss and Align PPA opportunities

Mix Management

Identify & monitor optimal assortment mix by category, channel & customer

Identify Mix ‘Drags & Drivers’ within the portfolio and provide clear recommendations on the most optimal commercial strategy and gameplan to drive PEP Mix and Profitability

Promo Strategy

In close collaboration with DX / Sales /Marketing/ Sales Finance, develop promotional strategies for IBP and ACP plans build on Promo Efficiency (RoPI) and Effectiveness

Recommend how to translate brand strategies into promotional guidelines & strategies, per Category; aligned with Customer and botler needs

On a Quarterly basis, review and strengthen the Promo Strategy by analyzing the promo evaluations against the promo objectives. Drive to action thru QCC and other Commercial and Marketing sessions.

Category Trade terms architecture

Leverage research and Sector/Consultant wokt (SK esp) on optimizing D&A spending

Category Trade Terms: Work with DX, Sales and the Finance teams to build an optimal commercial strategy by customer/channel and by product including customer margins structure and counterparts

Pricing: Determine annual Pricing rates which is informed by appropriate external & competitive benchmarks

Capability build

Champion mindset change in the organization from an NRR and profitability focus only, to a holistic approach combining both the consumer/shopper needs with our internal financial metrics

Act as a center of Revenue Management excellence for the BU organization

Participate in European and Global Revenue Management meetings

Qualifications

Have minimum +8 years’ experience preferably from top tier consulting or within a top 5 FMCG player with branded products

Strong manager and relationship skills to drive High Performance team and collaborate strongly across the organization both in BU and beyond

Cross functional capabilities: Commercial, Business Development, Finance, Insights, Marketing and Innovation etc.

Strong in Category, Portfolio and Revenue Management analyses

In depth understanding of the Benelux retail environment

Analytically strong with ability to sort through multiple data sources

Experienced user of Excel and PowerPoint - must

Excellent time and project management skills

Ability to think broadly and objectively to grow the business with a problem solving mindset

Fluency in English and bennificial Dutch

Commercially Driven

University Degree

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com and follow @PepsiCo op Twitter, Instagram, Facebook en LinkedIn.

Overall

Leading the development of Food Revenue Management plans as part of ICP and ACP as well as strategic porjecst like Cell x Cell work NL and BE.

Regularly review plans against the external environment and internal evaluations and propose course corrections to maximize revenue realization.

Liaises with global and Sector NRM to define the NRM and drive bestpractise from across the PEP system to Benelux

Drive Shopper centric Value creation in Price Architecture, Promo Strategy, Customer/Channel/Product Mix

Ensure close collaboration with Sector to ensure strong governance and strategic alignment on cross border Price Corridors

Pack Price Architecture

Identify revenue growth opportunities by identifying the right pack size portfolio & pricing for each purchase & consumption occasion – link with Demand Moments.

Develop a portfolio which is set up to efficiently capture consumer value across categories, packs, channels & formats by occasion and pricepoint

Close collaboration with Marketing

Determine annual pricing rate which is informed by appropriate external Category Price House analysis & competitive benchmarks

Initiate and analyze consumer, shopper, channel, competitor research, and recommend Marketing & Sales how to establish the optimal Pack-Price strategy for occasions; translate to channels & customers

Lead all categories’ pack-price projects

Contribute to the optimal pricing/commercial strategy by Category.

Discuss and Align PPA opportunities

Mix Management

Identify & monitor optimal assortment mix by category, channel & customer

Identify Mix ‘Drags & Drivers’ within the portfolio and provide clear recommendations on the most optimal commercial strategy and gameplan to drive PEP Mix and Profitability

Promo Strategy

In close collaboration with DX / Sales /Marketing/ Sales Finance, develop promotional strategies for IBP and ACP plans build on Promo Efficiency (RoPI) and Effectiveness

Recommend how to translate brand strategies into promotional guidelines & strategies, per Category; aligned with Customer and botler needs

On a Quarterly basis, review and strengthen the Promo Strategy by analyzing the promo evaluations against the promo objectives. Drive to action thru QCC and other Commercial and Marketing sessions.

Category Trade terms architecture

Leverage research and Sector/Consultant wokt (SK esp) on optimizing D&A spending

Category Trade Terms: Work with DX, Sales and the Finance teams to build an optimal commercial strategy by customer/channel and by product including customer margins structure and counterparts

Pricing: Determine annual Pricing rates which is informed by appropriate external & competitive benchmarks

Capability build

Champion mindset change in the organization from an NRR and profitability focus only, to a holistic approach combining both the consumer/shopper needs with our internal financial metrics

Act as a center of Revenue Management excellence for the BU organization

Participate in European and Global Revenue Management meetings