Product Manager (CJE) - Cards Sales

Shape card experiences used by millions of customers.

Debit and credit cards are at the heart of how people pay—every day, everywhere. At ING, cards are a key growth driver within Retail Payments. Customer expectations are rising fast, and ING is investing heavily in smarter, simpler, and more valuable card experiences to create value for customers and drive commercial performance.

As a Customer Journey Expert (CJE) Cards Sales, you shape the value proposition of ING’s consumer debit and credit cards. You drive commercial growth by optimising the card application journeys and sales funnel, initially focused on the Netherlands, with the ambition to scale your impact to a more global scope.

You translate customer needs, data insights, and commercial targets into concrete features and improvements. You make impact by shaping propositions, prioritising improvements, and translating customer and business needs into changes customers notice.

Your role

You own and improve the application card journeys, propositions and features end-to-end: from understanding customer needs and commercial goals, to shaping solutions and bringing them live. You collaborate closely with engineers, risk, designers, and stakeholders.

You balance customer experience, commercial impact, regulatory requirements and feasibility

and help the team make clear choices in a complex payments environment. Over time, you expand your scope and influence across larger parts of the card domain.

What you will be doing

• Take ownership of card journeys and actively improve them.
• Turn customer insights, data, and business objectives into clear product choices.
• Shape features and improvements from early idea to launch, ensuring real customer value.
• Work closely with engineers to bring solutions to life—without owning but understanding the technical implementation.
• Collaborate with a variety of internal and external stakeholders, including card schemes and external partners.

What success looks like?

You drive sustainable growth within the cards portfolio by attracting new customers and activating existing retail customers. Stakeholders trust your judgment, your structure, and your ability to move things forward. You are initiative-taking, take responsibility for outcomes, and steadily grow your impact across the card domain.

About you

You are a product-minded professional who enjoys responsibility and impact. You:

• have 3–5+ years experience in payments, cards, or equivalent digital product development in a complex organisation.
• understand debit and/or credit card products and are curious about how the cards ecosystem works.
• combine a sharp customer focus with strong data skills, using insights and metrics to drive product choices and commercial outcomes.
• care deeply about customer experience and commercial value.
• are comfortable working in complex, regulated environments without losing customer focus.
• are a clear communicator, influence others across disciplines, and take ownership.
• are curious, pragmatic, and entrepreneurial: you take it on and make it happen.
• are fluent in English (Dutch is a plus) and based in the Netherlands.

What you will get

• Responsibility for card journeys and portfolio that create value at scale.
• Work on products that matter together with highly skilled professionals in a collaborative, agile environment.
• Growth towards Senior CJE roles, Product Lead or Payments leadership.

Rewards and benefits

• 25–28 vacation days depending on your contract.
• Pension scheme.
• 13th month salary and 8% holiday allowance.
• Individual Savings Contribution (BIS) of 3.5%.
• Flexible working hours and hybrid working options.
• A mobility card, including free public transport on weekends.
• Strong focus on learning, growth, and career development within Payments.