Intern, DTC Merchandising - Rookie Program 2026

Join the Under Armour Rookie Program Internship from 1 September 2026 to 30 June 2027.

The Rookie Program Internship is designed to give students the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross-functionally, and create impact.

The Rookie Program

Do you have what it takes to make an impact?

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real-world application:

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, or are a non-EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a DTC Merchandising Rookie

The DTC Merchandising Rookie (Direct-to-consumer) will support the Amsterdam-based DTC Merchandising team in strengthening Under Armour’s digital and physical consumer experience. This role plays a key part in premiumizing the DTC channel by supporting assortment execution, seasonal storytelling, and merchandising initiatives that bring the brand to life through online and owned & operated stores. Through a combination of day-to-day operational support and a strategic project, the Rookie will gain end-to-end exposure to how a global performance brand plans, merchandises, and executes its DTC business.

Your Impact

Strategic Project: Premiumizing the DTC Channel

• Support a strategic project focused on elevating the DTC consumer experience through optimized merchandising, storytelling, and category presentation
• Analyze current DTC merchandising performance and identify opportunities to enhance navigation, product visibility, and premium feel
• Partner cross-functionally with Retail, Digital, Marketing, and Planning to support aligned execution

Day-to-Day Responsibilities

• Support seasonal DTC assortment setup across key product categories
• Assist with on site and in store merchandising execution including product launches, key stories, navigation updates, and brand moments
• Perform basic performance analysis (sell-through, product visibility, category performance) to inform merchandising decisions
• Coordinate with cross-functional teams to ensure timely and accurate execution of merchandising updates

Qualifications

Profile

• Currently enrolled in a Bachelor’s or Master’s degree (e.g. Business, Fashion, Retail, Marketing, or related field) for the full duration of the Rookie Program
• Strong interest in DTC, e-commerce, merchandising, and consumer experience

Skills & Attributes

• Analytical mindset with attention to detail
• Strong organizational and communication skills
• Comfortable working with data and digital tools; Excel skills are a plus
• Curious, proactive, and eager to learn in a fast-paced environment
• Passion for sport, athletics, and brand storytelling

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• Health and Wellness allowance (50 euro net monthly) or Classpass membership
• NS Business Card
• Paid time off
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community