Marketing Director

About the Marketing Director role at Highberg

As Marketing Director at Highberg, you will drive the marketing vision and bring our brand to the next level. You will shape and execute our positioning, go-to-market strategy, and demand-generation approach to strengthen our presence across all markets. You ensure a consistent, recognizable, and professional brand experience that supports our growth ambitions.

In this senior role, you act as a visible ambassador for the Highberg brand, both internally and externally. You bring direction, clarity, and energy to the marketing team and the wider organisation, ensuring focus and impact on everything we do. Working closely with the CEO and management team, you play a key role in further strengthening Highberg as one unified organisation with a clear market position, while leading and developing a team of five marketing professionals.

Why Highberg

At Highberg, we turn vision into movement and ambition into reality. We know that real transformation demands more than ideas: it demands people who make them happen. We believe in doing, not just designing. In partnerships built on trust and shared purpose. Our people work as one, combining humanity, strategy, and deep expertise. Because when people and purpose move together, we create change that endures.

Your main responsibilities

Marketing

• Own and drive the overall marketing vision, strategy, and brand positioning;
• Translate business objectives into clear marketing priorities and measurable goals;
• Ensure consistency of messaging across all offices, propositions, and markets;
• Provide strategic guidance to marketing managers and business leaders.

Team Leadership

• Lead, coach, and develop the marketing team;
• Set clear priorities, roles, and expectations;
• Build a collaborative, professional, and high-performance culture;
• Ensure alignment between marketing and the business.

Campaigns & Execution

• Design and oversee integrated marketing campaigns;
• Ensure high-quality execution across all channels;
• Monitor campaign performance and implement improvements when needed;
• Work closely with MT and CEO to support commercial goals.

Digital, Content & Visibility

• Lead digital marketing strategy across the website, SEO, social, paid media, and email;
• Oversee content strategy, thought leadership, and brand storytelling;
• Ensure strong and consistent online presence;
• Stimulate visibility of partners, consultants, and propositions.

Lead Generation & Growth Support

• Develop demand generation and lead generation programs;
• Monitor lead quality, conversion, and ROI;
• Support go-to-market of new propositions and services;
• Ensure marketing contributes directly to revenue growth.

PR, Events & External Presence

• Oversee PR, partnerships, sponsorships, and events;
• Strengthen the market reputation of Highberg;
• Ensure professional and consistent external communication;
• Build relationships with key external stakeholders.

Internal Alignment & Visibility

• Work closely with partners and directors across offices;
• Be visible and approachable across locations;
• Create clarity about direction and priorities;
• Ensure marketing is seen as a strategic partner.

What is your impact at #Highberg?

Expected results within the first 9-12 months:

• Clear and actionable marketing strategy aligned with our business goals;
• Strong and recognizable brand positioning;
• Increased visibility of Highberg in the market;
• Consistent communication across offices and propositions;
• Marketing contributing to lead generation and growth;
• Professional external presence (events, PR, content, digital);
• Motivated and high-performing marketing team;
• Strong alignment between marketing and business leadership.

What we are asking

• 10–15+ years of marketing experience, preferably in consulting or B2B professional services;
• Experience building or professionalising a marketing function;
• Experience in managing a team;
• Strong background in brand positioning, demand generation, and digital marketing;
• Experience with marketing automation and HubSpot;
• Proven track record in lead generation and pipeline development;
• Experience with a partner structure is a strong plus;
• Strong stakeholder management skills at senior level;
• Strategic mindset combined with hands-on execution;
• Fluency in English is required, Dutch is a plus.

Who you are

• Results-driven and target-oriented;
• Strong communicator, able to translate complex services into clear propositions;
• Strong connector, internally and externally;
• Brings structure, rhythm, and discipline;
• Entrepreneurial and pragmatic;
• Proactive and execution-focused;
• Comfortable in a fast-growing organisation.

What we are offering

• Salary range: €7,000 – €8,000 per month, depending on seniority and track record;
• Attractive bonus structures;
• 25 vacation days, with the option to purchase up to 5 additional days, and a solid pension scheme;
• Genuine attention to personal development, including coaching by colleagues, access to a wide range of education and training programs, and a personal development plan with corresponding investment;
• A position within a challenging and growing organisation where ownership is valued, offering autonomy and flexibility in how you organise your work, with short communication lines across the company;
• A pleasant working environment with easily accessible offices, strong focus on team performance, and many social activities such as informal gatherings, sports activities, and team meetings.

About the culture

We’re a European transformation consultancy that believes real progress starts with people – their ideas, their energy, their courage to change. Founded in the Netherlands, we’re growing across Europe, bringing together diverse teams united by one ambition: to create lasting impact. Together with our clients, we turn ambition into action and change into enduring results. Curiosity drives us forward, collaboration keeps us connected, and our shared commitment ensures that every transformation becomes something that truly lasts. We move. Together. For lasting impact.