Field Marketing Manager

Do you have experience with integrated marketing campaigns?

Do you have experience in event marketing -both owned and third-party events?

About the Team

Elsevier’s Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

The Field Marketing Manager sits within the Academic and Government business unit and is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth across Southern, Central and Eastern Europe. The role is specifically focused on Elsevier’s SaaS, Software and Technology business, which includes many exciting AI tools. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments.

The ideal candidate is a creative, result-driven, hands-on team player who brings solid experience in campaign development and execution, event strategy, and sales collaboration, with an understanding of account-based marketing (ABM) principles. This role reports into the Field Marketing Director EMEA.

Responsibilities

• Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
• Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
• Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration;
• Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans;
• Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences;
• Monitoring and reporting on program performance- especially pipeline contribution, MQL-to-SQL conversion, and account engagement;
• Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

Requirements

• Solid B2B field marketing experience, ideally in a matrixed or global organization;
• Experience designing and executing end-to-end marketing campaigns with measurable business outcomes;
• Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy;
• Background in event marketing, organising owned and third-party events;
• Ability to work independently and cross-functionally with high attention to detail and accountability;
• Comfortable analysing data to optimize performance and justify marketing investment.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working remotely from home and our office in a flexible hybrid pattern
• Working flexible hours - flexing the times you work in the day

Working for you

We want to protect your health, help you accumulate wealth and secure your future. We are therefore delighted to offer:

• Health care plans and benefits
• Modern Family Benefits, including maternity, paternity, adoption and surrogacy
• Life assurance and accident policies
• Comprehensive pension and retirement plans
• Access to learning and development resources