Campaign Marketer (Libra - Legal AI Assistant)

At Wolters Kluwer, you’ll join Libra—an AI workspace built by legal professionals, for legal professionals—simplifying legal workflows with intuitive, secure, and powerful tools. At this early stage, you’ll have real influence, responsibility from day one, and unlimited growth potential.

Campaign Marketer (Libra - Legal AI Assistant)

About Wolters Kluwer and Libra

Wolters Kluwer is a technology-led global software and services company.

Libra is an AI workspace – built by legal professionals, for legal professionals. We simplify legal workflows with intuitive, secure, and powerful tools.

Libra is one of Europe’s fastest-growing legal-tech companies. More than 9,000 legal professionals already trust us, and we are now accelerating our international expansion.

Our goal: to build the world’s most trusted AI platform for legal professionals.

What you’ll do

1. Campaign execution for prospects & existing customers

• Develop and execute end-to-end campaigns throughout the full buyer and customer journey.
• Refine messaging per segment, DMU role, and customer status (prospect, active user, high-value, churn-risk).
• Position AI features and AI product benefits in a clear, valuable, and differentiated way.
• Connect campaign planning to product roadmaps, commercial priorities, and GTM flows.

2. Digital Execution & Optimization (Hands-On)

• Coordinate and build digital components of campaigns, such as marketing automation flows & nurture programs, email campaigns (for new and existing customers), landing pages, forms, conversion experiments, and A/B testing.
• Optimize paid campaigns (LinkedIn, Google, intent data).
• Strengthen conversion and customer adoption through data-driven insights.
• Apply growth marketing principles (experiments, rapid iteration) for both new and existing customers.

3. Coordination & Cross-Team Collaboration

• Coordinate and align with other marketing teams, product, sales, and other stakeholders.
• Anchor campaign activities in sales cycles, account strategies, product usage data, and customer journeys.
• Provide clear briefings and planning, ensuring the quality of digital deliverables.

4. Analysis, Metrics & Growth Results

• Monitor campaign performance closely: reach, engagement, MQL→SQL, pipeline contribution, and more.
• Actively manage customer-focused growth metrics, such as trial → activation, demo → deal conversion, product adoption & usage signals, retention, upsell & cross-sell opportunities, and churn-risk indicators.

What you‘ll bring

Skills & Competencies

• Strong digital marketing skills (automation, paid, CRO, UX, CDP/CRM knowledge).
• Understanding of SaaS and AI lifecycle marketing: awareness → trial → adoption → usage → upsell → retention.
• Experience with campaigns for both new and existing customers.
• Able to translate complex digital propositions into understandable campaigns.
• Strong in both concepting and concrete digital execution.
• Data-driven, analytical, and experiment-oriented.
• Excellent stakeholder management and communication.
• Practical project management: end-to-end coordination.
• Proficiency in English and Dutch.

Experience & Background

• 2+ years of experience in B2B campaign marketing or digital marketing.
• Demonstrable experience with campaigns for digital products, SaaS solutions, or AI-based products.
• Experience with customer-focused campaigns (adoption, retention, upsell).
• Experience with marketing automation platforms.
• Experience with paid B2B channels (LinkedIn, Google, intent-based ads).
• Experience in environments with complex decision-making and longer sales cycles.
• Experience working in a matrix structure within a multinational organization.

What we offer

In addition to a compensation and benefits package in line with the market, we also offer the following:

• Personal choice budget for additional salary or additional vacation hours.
• Holiday allowance.
• Home office allowance.
• Commuting allowance.
• Pension scheme.
• Collective Health care agreement (optional).
• Company bicycle plan (reductions when buying a new bike).
• Device plan (you can buy a technical device every 3 years with reduction).
• Possibility to order a (standing) desk, additional monitor, chair, etc. for your home office setup.
• LinkedIn Learning license.
• Free GoFluent license: foreign language learning platform for multiple languages and multiple levels.
• Yearly company events (Christmas & Summer party, sports tournaments, etc.).
• A flexible, hybrid work setup in which we work twice a week at the office.
• An engaged, diverse, and quality-driven team.

Wolters Kluwer invests continuously in the growth and competencies of its employees by giving them many opportunities to develop.