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Marketing Manager/Director, KERASTASE, PPD N.ASIA
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Marketing Manager/Director, KERASTASE, PPD N.ASIA
Defining and implementing the regional brand strategy to drive sustainable growth, market share, and "Top of Mind" prestige status. This role involves lead&influce brand growth strategy in N.A. markets, especially China and Korea. And driving the business transition to more D2C consumer driven and O+O model.
a. Regional Brand Strategy
Adapt global launches to the N.A. calendar (e.g., 11.11 618, CNY). Providing insights and aligning with markets/DMI.
b. Consumer&Marekts Insights
Identify emerging trends in N.A.(e.g., anti-hair loss, scalp health, premium gifting) and feed back to DMI on influence future dev. Plan.
c. Business KPIs Accountability
Drive&Support market topline growth and market share while optimizing the marketing budget, A&I, forecast&supply management across markets.
d. Talent Leadership
Manage and inspire local marketing teams across different markets, fostering a communication of excellence and agility.
We know many companies say this, but L’Oréal really is something different.
Of course you know us as the market leader in beauty, with powerful brands but we are so much more than that!
We are recognized as the most ethical, sustainable, digitally driven, innovative FMCG company, and represent society by bringing people together with diverse backgrounds, visions, and skills to keep each other sharp.
So come and share your vision!
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