Principal Frontend Engineer

Join us on our mission to build the world’s most efficient platform for customized products.

As we scale fast, we’re evolving our entire frontend landscape and we’re looking for a Principal Frontend Engineer to lead the way. You’ll be based in our Rotterdam HQ, taking ownership of our most frontend-heavy applications and playing a key role in shaping a high-performing, modern engineering environment.

Job description

Lead our frontend architecture

You’ll be the go-to person for everything frontend—making sure decisions are aligned, scalable, and not stuck in silos.

Drive speed through smart engineering

We're shifting toward AI-enhanced workflows that remove friction and accelerate delivery. You'll help us embed that mindset and approach in every sprint.

Keep us shipping

We work in a two-week delivery cadence, focused on calm, consistent progress that drives commercial outcomes fast.

Remove friction, increase flow

You’ll spot the bottlenecks before they happen and design smarter, simpler systems to keep the team moving.

Champion decoupling and modular design

From headless architectures (Vue.js/NUXT) to backend-agnostic frontends, you’ll help us build for speed, scale, and flexibility.

What We’re Looking For:

• Architectural Leader – You think big-picture and long-term, aligning fragmented efforts into a single, future-ready architecture.

• Team Builder – You share your knowledge, coach senior engineers, and lead by example, across borders and time zones.

• Tech Expert – You’re fluent in modern frameworks (Vue.js/NUXT) and know how to build clean, modular, API-first systems.

• Performance-Minded – You obsess over mobile speed and frontend efficiency, not for vanity, but because it drives business.

• Fast & Pragmatic – You ship. You simplify. You make things work today, and improve them tomorrow.

Bonus Points:

• Experience in e-commerce or high-growth tech environments.

• Hands-on experience transitioning from monolithic to headless architectures.

What We Offer:

🎯 Career Growth & Development: Room to Design Yourself, opportunities grow quickly within and beyond HelloPrint.

🌍 International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office.

🚀 Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference.

💡 Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate.

💰 Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day.