Senior Product Marketing Manager - Accommodations

Join Booking.com as a Senior Product Marketing Manager in the Accommodations Business Unit

Role overview

We are now hiring for a Senior Product Marketing Manager (SPMM) role in the Accommodations Business Unit. As a SPMM in Accommodations, you will operate within our core accommodations product department, in the Partner sourcing organisation. This organisation is responsible for ensuring our platform always has the right accommodation options and competitive offers to meet traveler demand. You will be responsible for identifying, validating and scaling features and services that fuel our business growth, tapping into the 4 key areas of pricing and loyalty, selection, engagement and segments.

We are looking for a senior product marketer who is ready to work on a portfolio of solutions that have the highest impact on Partner success and what Travelers are looking for. This includes:

• A variety of pricing and supply products that comprise a versatile strategy that cater to all customer audiences
• Tailored solutions to attract and delight millions of Genius customers who progressively get more value with Booking.com
• Sourcing competitive prices directly from our accommodation partners by crafting a compelling story and bringing this to life across various channels
• Demand driven insights that enable Partners to decide on their supply strategy in the short, medium and long outlook window, coupled with incentives
• Working on company priorities & Must-do’s which need to trickle down to our products and solutions (both compliance and business optimization driven)
• Organizing and participating in global and regional partner-facing events (like Click, Elevate etc.)

Being a Senior Product Marketeer for mature commercial products is about identifying new avenues to scale and improve products, features and services that help increase partner satisfaction, improve customer experience and grow the commercial success of Booking.com. With vast amounts of data at your fingertips, you will scale, create, test and validate value propositions for partners across the globe. Therefore, you will work on a global scale and with a great impact.

Key Job Responsibilities and Duties:

You will manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications as well as field enablement. Some of the things we expect you to excel at:

• Develop impactful global product marketing strategies that easily translate to enable different channels
• Conduct market research and develop go-to-market strategies for products
• Formulate value propositions for partners to introduce existing/new products with the responsibility to create the right tools and content per channel
• Actively monitor commercial performance per segment/channel and identify opportunities for business growth
• Implement and lead large commercial projects within your own commercial scope
• Drive and lead the commercialization of a portfolio of products
• Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences
• Provide ongoing product feedback to product teams, aggregated from multiple channels
• Follow and share relevant competitive movement and (adjacent) market developments
• Act as a Product Marketing craft leader to set the standard within the Product Marketing community

Qualifications & Skills:

Hard Requirements

• Has experience shaping and taking to market a suite of products addressing a major external customer or partner need, beyond an individual isolated feature.
• 5+ years in product marketing roles with a proven track record in taking end-to-end responsibility of marketing scalable products, from idea generation to execution
• Has experience defining and marketing a commercial product or portfolio of products, which required the definition and achievement of adoption targets and ambition to scale to all relevant customers within a timeframe.
• Partner (B2B) product marketing experience, which required longer and non-linear product validation and scaling, combining quantitative and qualitative validation beyond a single experiment, taking into account partner, customer and platform impact to define market fit and scaling approach.
• Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.
• Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.
• Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.
• Fluent English speaker required

Desirable skills:

• Deep understanding of B2B communication strategies including best practices for critical user journeys on platforms such as Salesforce
• Good at business economics (incl. creating business cases), to help shape product impact measurement alongside data science and product management peers.
• Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs
• Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.
• Comfort with stage presence and exposure to internal and external audiences for product pitches
• Basic querying skills and ability to find, process and use various data points and facts (internal and external) to make decisions
• Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset
• Proactive, flexible and capable of working independently as well as working in a team
• Strategic thinker, able to balance long-term vision with short and medium-term goals

Benefits & Perks - Global Impact, Personal Relevance:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.