Product Marketing Specialist

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by managing and developing the go-to-market strategy for our Core Performance Sports footwear lines across handball, volleyball, netball, and field hockey. In this role, you'll bridge the gap between our European market and Japan head office whilst overseeing the complete product lifecycle—from seasonal planning and pricing to launch execution—ensuring our indoor sports products reach the right audiences through compelling narratives and strategic collaboration with sales and merchandising teams.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step. 

Your key responsibilities will be:

• Maintain and distribute the Linelist and Visual Line Plan for the footwear product lines across handball, volleyball, netball, and field hockey categories.
• Determine seasonal range plans including product introduction dates, pricing strategies, and colour options for the assigned sports categories.
• Prepare comprehensive product data and conduct detailed performance analyses to support informed decision-making.
• Develop and implement go-to-market plans for assigned products across Wholesale and Direct-to-Consumer channels.
• Create go-to-market presentations and support Merchandising and Sales teams during pre-line meetings with key stakeholders.
• Collaborate with marketing teams to develop compelling product narratives and act as the primary liaison between the European market and Japan head office.
• Represent ASICS at product launches and key industry events to strengthen brand presence and stakeholder relationships.

You have the following skills:

• Proficiency in Microsoft Excel and PowerPoint.
• Excellent written and verbal communication skills in English.
• Strong knowledge of the indoor sports market, particularly Volleyball and Handball.
• Strong organisational and analytical abilities with commercial acumen in the sporting goods industry.
• 3-5 years of experience in a similar role.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.