Global Marketing Deployment Lead Ice Cream

Global Marketing Deployment Lead Ice Cream at Unilever

UNILEVER IS LOOKING FOR A Global Marketing Deployment Lead Ice Cream

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.​

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

JOB PURPOSE:

We are seeking a dynamic highly skilled Ice Cream Marketing Deployment Lead to join our team and drive the digital transformation of our Ice Cream Marketing processes, consistently and reliably delighting our consumers with world class brilliant experiences across channels and consumer service, underpinned by efficient and effective autonomous processes.

You will lead the global design, build and deployment of processes and tools for Consumer and Customer Marketing, Consumer Engagement, Content and Asset Management, Product Information Management, Carelines and define the Data and Analytics requirements across Marketing and DComm, ensuring a seamless transition to a standalone business.

The role requires a strategic thinker, who is passionate about marketing and DComm and embraces this unique opportunity to grow and transform the Ice Cream business through digitalization and AI in all aspects of the consumer journey.

The successful candidate will be one that has hands-on experience in Marketing and digital transformation and has significant process and change management expertise with a proven record of leading large scale process transformation.

This role will exist in its current form for 2 – 2.5 years.

KEY RESPONSIBILITIES:

• Reimagine the Marketing and DCom Process:

  • Lead the design and implementation of standardized global template for Marketing & DCommerce product data and content management (PIM, DAM, Content Syndication, Web Ecosystem, Media, Carelines and Consumer data management) processes aligned with industry best practices.
  • Collaborate with representatives from the four business units of the Ice Cream business to ensure that relevant business requirements are fully considered when designing the new processes and systems.
• Understand the drivers of market nuances and find simple and standardised solutions to meet local needs within a global framework.

• Drive Implementation:

  • Lead implementation of new Marketing processes for Product information management, Digital Asset Management, Carelines/CEC, Consumer Data and Marketing Activation processes and Consumer Channels (Web, Email, Social activations).
  • Seize the opportunity of new technological capabilities within the Icecream Marketing Ecosystem, and integrations and operations with external agency ecosystem to maximise the efficiency of the Marketing processes
  • Collaborate with other workstreams (R&D, Master Data, Tech) to configure E2E processes to achieve E2E optimisation across all business processes.
  • Aspire to touchless processes, evaluating and implementing automation opportunities.
  • Lead the deployment and rollout of key Marketing Applications by working with technology teams.
  • Provide strategic direction and support to ensure project objectives are achieved on time and in full, whilst maintaining business continuity.
  • Encourage innovation and continuous improvement.

• Engage with Stakeholders:

  • Listen and communicate with business leaders and users to ensure their inclusion and engagement, gathering and incorporating their ideas and inputs, addressing concerns and ultimately securing adoption and advocacy of Marketing systems.
  • Be the Change lead across key BUs, to lead change, deployment and adoption of new Marketing capabilities across markets.
  • Work in partnership with external consultants and the wider programme teams.

• Manage the Workstream Deliverables:

  • Ensure milestones for design, testing, and deployment are met.
  • Work in an agile way, prioritising activities and adapting plans to accommodate interdependencies.
  • Bring rigour to ensure high-quality outputs at every stage of the project, proactively managing phases such as User Acceptance Testing, Data Validation and Readiness to uncover and resolve issues before go-live.
  • Highlight risks and issues and develop and propose mitigation options.

• Change Management

  • Drive change initiatives, ensuring smooth adoption of new processes and tools, including training and communication strategies.

• Data Management

  • Oversee data readiness for the Marketing processes, ensuring accurate and consistent data migration and validation

• Transition to BAU:

  • Establish performance metrics and governance frameworks for Marketing processes, ensuring compliance and effective control measures globally.
  • Drive change initiatives, ensuring that employees have the skills and knowledge required to operate within the new system.
  • Monitor process performance post-implementation, identify opportunities for improvement including AI/advanced analytics, and define roadmap to adapt processes to evolving business needs.

WHAT YOU NEED TO SUCCEED:

• Proven Expertise: 5-10 years of extensive experience in Marketing process ownership, with a strong understanding of how marketing operations work. Ideally some of your experience has been gained from Ice Cream.
• Leadership Skills: Demonstrated ability to work with cross-functional teams in a global environment, delivering results under tight timelines and delivering through external agencies & partners.
• Change Management: Extensive experience in developing and implementing change management strategies for complex global programs, ensuring stakeholder alignment and user adoption.
• Communication & Collaboration: Exceptional communication skills with the ability to influence and engage senior leadership and business units globally. Proven track record of building strong relationships and managing expectations at all levels of the organization.
• Global Perspective: Experience working in diverse international markets, with a strong understanding of the cultural, regulatory, and operational complexities that impact global ERP deployments.
• Analytical Mindset: Strong problem-solving and analytical skills, with the ability to translate business needs into process improvements.
• Willingness to Travel: Ability to travel globally to support market-specific needs during the design, build, and deployment phases.

WHY JOIN US?

• Be a Change Maker: Play a critical role in shaping the future of Marketing processes in a newly independent Ice Cream organization.
• Inspiration and Growth: Lead transformative projects that inspire teams, deliver measurable impact, and advance your career.
• A Global Perspective: Work with a diverse network of professionals and partners, influencing compliance across markets worldwide.

If you are a passionate leader ready to transform Marketing processes and leave a lasting impact, we’d love to have you on our team!

WHAT IS IN IT FOR YOU?

• Attractive total remuneration package; excellent company pension, bonus and share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
• Informal culture and being the first one trying our new products.
• My Fitness Plan (reduction on your Fitness Subscription).
• Home work allowance
• Company laptop and mobile phone
• Green Mobility Policy

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.