Ecommerce Lead

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain!

We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

🛠️ The Commercial Team

Our team cares wildly about delivering ambitious and profitable growth across all of our markets and brands. We’re firmly focused on growing profitably, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.

This may sound like a cliché, but we really are a bunch of fast-thinking problem-solvers. Think Deeply, Act Swiftly really comes into play in our team. Our Slack channels are full of threads of our team coming together to solve a problem, sharing knowledge and resources, and all working together for our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there. We develop our commercial strategy whilst managing day to day trading to have full country or category oversight.

We’re a distributed team, and we currently have team members all across Europe & the UK! This role is based in our Amsterdam office with an expectation of being in the office 2 - 3 days a week, or more if you prefer. We work very frequently with almost all other functions across the business, so we’re really proud of our ability to collaborate effectively and are always looking for ways to connect and work together; making use of both our virtual tools and our lovely offices. We come together as a full team once a year in either London or Amsterdam for a team offsite, and throughout the rest of the year we gather in our respective country teams as frequently as we can!

💻 What you’ll be doing

Reporting to our Commercial VP for bloomon, you’ll be the country lead of our Netherlands & Belgium flower gifting business. You’ll manage our P&L to drive profitable growth, covering all aspects of our business. The country lead is responsible for the ultimate success of the business in their respective countries, and also the longer term strategic roadmap for gifting growth.

You’ll work with a wide variety of teams across the entire organisation, to solve our most complex business problems and prioritise the rollout of solutions. You’ll design tests and execute on them, manage the trading of our key peak periods, ensure we have the right level of customer demand and the right amount and types of products to service that demand!

Commercial Trading & driving operational excellence

• Own day-to-day commercial trading for the Netherlands and Belgium, ensuring we have the right products with the right prices to serve our customers demands
• Lead & drive the planning, forecasting and performance during key gifting peaks (Christmas, Valentine’s, Mother’s Day), delivering smooth execution and profitable growth
• Own the monthly P&L, performance reporting, forecasting and preparing and delivering trading meeting reviews.
• Work closely with our Head of Subscriptions to balance the prominence of our subscription and gifting products to our customers

Strategy & Planning

• Act as the commercial go-to for NL & BE markets, contributing to and leading elements of the long-term commercial strategy and aligning cross-functional teams behind growth ambitions
• Lead market-level budgeting and planning, working closely with Forecasting & FP&A to ensure long-term P&L success
• Work closely with our Business Intelligence teams to ensure we are conducting thoughtful and value driving analysis to drive long term success
• Building testing roadmap, Designing, planning for, setting up and supporting on analysis of on site pricing tests to drive profitable growth.

Proposition Development

• Partner with Range and Operations to optimise product range for local markets
• Define and refine our commercial toolkit—pricing, incentives, add-ons, and attachment tactics—to enhance customer value
• Monitor customer feedback, brief research and incorporate insights into proposition improvements and product development

Growth Marketing & Customer Strategy

• Work with Retention to drive repeat order growth through structured testing and iteration
• Collaborate with Acquisition to test and scale localised customer acquisition strategies, across incentives, channels, and targeting
• Align with Product and Design to optimise onsite journeys and drive higher conversion

Brand & Customer Communications

• Build strong relationships with Brand & Creative teams to develop market-relevant brand and messaging strategies
• Own localised research agendas to better understand customer behaviours, perceptions, and opportunities

Team Collaboration and Management

• Manage the growth & development of Commercial Operations Associate
• Work closely with the Head of Subscriptions and Senior Local Marketing Manager to drive the holistic success of the bloomon business in NL & BE

✅ You’ll love this role if you…

• Have at least 5 years professional experience, with at least 2 years relevant ecommerce experience
• Have prior experience owning P&Ls and helping formulate and implement local strategies within a company in growth mode - especially in the ecommerce space
• Have experience working on forecasting analysis, an understanding of digital and growth marketing, and experience working in close partnership with growth teams
• Highly proficient with google sheets / excel, demonstrable experience of strong numerical literacy / modelling skills will be critical for this role (previous consulting experience is a plus)
• Have previous line management experience of at least 1 direct report - more is a plus!
• Thrive in a fast paced environment, where no two days are the same but you enjoy taking complete ownership of your P&L
• You care about the detail - you’re methodical and precise and deliver to a consistently high standard
• An empathetic leader - you genuinely love delivering through others, and are comfortable guiding, evaluating and flexing your style to get the best from those around you
• Communication & relationship management - you have collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion
• A data-driven decision maker - you love to understand the data and derive insights to solve problems
• Proactive - you take responsibility and initiative to get things done, are willing to roll up your sleeves get stuck in
• This role is based in our Amsterdam office - you will join us in our Amsterdam office 2 - 3 times per week
• A deep understanding of the NL / BE market is a must
• Fluency in English is required

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging at Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
• Phone allowance

🌴 Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions

🌳 Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

💐 Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• A BBQ-worthy rooftop terrace (Amsterdam HQ)
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!