Data & AI Thesis Internship

• Period: 4 – 6 months
• Hours a week: 40
• Location: Gustav Mahlerlaan, Amsterdam
• Start date: February '25

The work

If you like getting to the core of things, you’ve found the right place. At Marketing – Data & AI, we’re a bunch of bright, optimistic individuals that work together to turn data into digestible insights. From collecting, data engineering and analyzing, to modelling, visualizing and pitching; we do it all. During your thesis internship, you will become a true member of our team, having the chance to tap into the experience of our experts in many fields, and join us on our engagement events.

• Team As a Data&AI intern, you'll join our innovative crew focused on leveraging Marketing Technology platforms and strategies to enable the infrastructure that drives relevant brand experiences and campaigns. You will collaborate with our consultants, who strategize, ideate, implement, help to adopt, and bridge the gap between business and tech for our clients.
• Daily tasks Defining problem statement: Connect with stakeholders to understand their needs, understanding the correct and complete research question to be addressed. Dive in data collection: Gathering, cleaning, and organizing relevant data from various sources, ensuring data integrity and quality for analysis. Data engineering: Perform data preprocessing tasks such as data cleaning, transformation, and feature engineering to prepare the data for modeling and analysis. Modeling and data analysis: Sharpen your research by applying statistical techniques, machine learning algorithms, or other analytical approaches to uncover patterns, trends, and insights within the data, and iteratively refine models to improve accuracy. Data visualization: Make your insights digestible by creating informative and visually appealing data visualizations, utilizing tools such as Tableau or Google Data Studio, to effectively communicate findings and insights to both technical and non-technical stakeholders.
• Research As a research intern at the Marketing – Data & AI team, your primary objective will be to explore an effective approach to improve results for lead generation. You’ll have the freedom to dive into what you find to be an effective approach. Our suggestions are towards: Artificial Intelligence for personalization, Customer segmentation, Forecasting techniques, such as propensity modeling, Natural Language Processing, such as sentiment analysis.
• Interested? If you are interested, please provide us with a motivational letter where you propose a research topic. You can upload your motivation letter together with your resume in our Workday system.

Song Talent Factory (STF)
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Get expert support on your thesis topic while leveraging all Accenture resources;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services);
• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern specific engagement events
• Enjoy the wide variety of training opportunities;

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Who we are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song.

Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.

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