Brand Designer

About O My Bag

At O My Bag, we believe fashion can be both stylish and fair. Our bags and accessories are designed in Amsterdam and made with respect for people and the planet. We’re building a brand that stands for more than aesthetics; one that balances style and substance, and shows up consistently across every touchpoint. To help shape and elevate that visual world, we’re looking for a Brand Designer.

About the role

As our Brand Designer, you bring O My Bag to life. Across campaigns, channels and physical spaces, you shape a visual identity that is bold, consistent and full of character. You know when to follow the rules and when to push them.

Your core focus will be to shape and execute the visual identity of O My Bag across campaigns and brand touchpoints.

What you’ll be doing

In this role, you’ll play a key part in shaping how O My Bag shows up visually, from big campaign moments to the smallest brand details. You’ll take ownership of our visual identity and continuously refine and evolve it, ensuring everything feels cohesive, intentional and distinctive.

You’ll work closely with the marketing team and external creatives to bring ideas to life across channels and moments, from concept to execution.

Campaigns, Brand & Content

You translate ideas into strong visual concepts and bring them to life across digital, print and physical spaces. From developing campaign worlds to directing shoots and creating assets, you ensure every expression feels aligned, fresh and unmistakably O My Bag.

This means you will:

• Lead and support art direction for campaigns and shoots, working with external creatives
• Translate concepts into multi-channel assets (graphics, illustration, motion)
• Evolve and apply the visual identity consistently across all touchpoints

Retail, Events & Brand Experience

You help shape how the brand comes to life beyond the screen, from retail to events and wholesale moments, creating a seamless and engaging brand experience.

• Bring campaigns into our Amsterdam stores through VM and in-store concepts
• Support visual direction for events, activations and fairs (e.g. Modefabriek, CIFF)

Print & Key Brand Materials

You take ownership of key brand assets and ensure everything is delivered to a high creative and technical standard.

• Design and produce sales materials (lookbooks, posters, decks)
• Own the design of our annual Impact Report and manage print production

📷 Bonus

You know your way around a camera and can contribute to content capturing when needed.

Why this role is special

• You’ll shape a growing international brand with a strong purpose
• You’ll have real creative ownership across campaigns and brand touchpoints
• You’ll work across both digital and physical experiences

About you

• 3-5+ years of experience in a brand, agency or fashion/lifestyle environment
• You are completely fluent in English, spoken and written. Knowledge of Dutch is a plus!
• A strong portfolio showing both concept and execution across channels
• Advanced skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Figma is a plus
• Experience with art direction and working with external creatives
• A sharp eye for typography, layout, colour and composition across digital and print
• Solid understanding of production processes and delivering work to a high standard
• Ability to manage multiple projects while maintaining quality and clarity
• Strong aesthetic judgment and taste, knowing what feels right, and why
• Ability to translate strategy into design and think beyond the brief
• Proactive, structured and collaborative way of working
• Up to date with design, fashion and cultural trends
• Experience with photography and videography is a plus

Meet the team

You’ll be part of a vibrant team of around 30 people from 10+ nationalities — a mix of creativity, energy and ambition.

You’ll work closely with our Head of Marketing and the wider marketing team, collaborating across campaigns, content and brand moments. Together, we’re building a brand that resonates globally; while staying true to who we are.

What we offer

• 🌎 A chance to make a real impact — shaping a brand that combines style and fairness
• 📍 A beautiful office in Amsterdam’s De Pijp
• 👥 A passionate, international team
• 🚀 Room to experiment, take ownership and grow
• 📚 Personal development budget and training
• 👜 Shop discount & a budget for O My Bag products
• 💪 Urban Sports subscription discount
• 🌱 Work for a certified B Corp with real impact
• 🥂 Weekly team lunches and regular O My Drinks
• 💰 Pension scheme (A.S.R. Doen Pensioen)
• 🥗 Fresh vegetarian lunches served daily