Area Lead Banking as a Service

As the Area Lead for Banking-as-a-Service (BaaS), you lead an area of approximately 40 professionals with five direct reports and serve as a key member of the Tribe Digital Platform leadership team. Area BaaS focuses on delivering Rabobank services wherever clients require them, increasingly outside Rabobank’s own channels. Through third-party platforms, the area provides easy-to-integrate payment, identification, and banking services.

The objectives of the Area:

• To embed the RES proposition successfully across platforms and transform the bank by delivering an excellent experience to clients, developers, and partners.
• To boost embedded product development by standardizing API design and governance.
• To ensure that Embedded Services can be sold and distributed at scale by ensuring self-service for both consumers and producers and by accelerating partner onboarding and integration.
• To broaden the offering by expanding and deepening the partner ecosystem.
• To drive active usage and monetization of APIs.

You & Your role

As the Area Lead for Banking-as-a-Service (BaaS), you will guide the transition of Area BaaS from a start-up to a scalable operation, executing the Embedded Banking strategy and coordinating with both internal and external stakeholders to help the area evolve. You lead a diverse team focused on improving the API management platform, developer portal, and CRM systems for customer sales and service. In this growth phase, expanding self-service features for users, streamlining partner onboarding, and maintaining platform continuity and standardization are key to the area’s success.

You contribute to shaping and executing the embedded finance strategy, working within your own area and closely collaborating with Proposition Managers and Product Tribes. Your team's efforts will redefine how consumers and businesses across the Netherlands experience and use financial services.

Top 5 responsibilities

• Influence and implement the product vision and strategy at tactical and operational levels, ensuring the success of Rabobank’s Developer Portal and the portfolio.
• Enable the bank to deliver rock-solid services in BaaS by continuously optimizing the BaaS platform, growing self-service capabilities, and standardizing the architecture.
• Follow developments in the market and upcoming legislation (like FIDA and PSR) to anticipate opportunities.
• Manage stakeholders to drive change, internally as well as with significant external technology partners in delivering services.
• Support Product Owners in defining product requirements within their squads.

Facts & Figures

• Impact millions of customers.
• Lead an Area of approximately 40 FTE, including approximately 5 direct reports.

Get Results

• Facilitate the product vision and strategy at tactical and operational levels.
• Influence the BaaS strategy across all areas of Rabobank.
• Lead changes in digital banking as part of the Tribe management team in Tribe Digital Platform.

Together we achieve more than alone

The team of around 40 colleagues within Banking-as-a-Service (part of Tribe Digital Platform) is responsible for providing easy-to-integrate payment, identification, and banking services to companies. Working together is how Rabobank operates; as one goal-oriented team.

You & Your talent

• Passionate about open banking, APIs, and fintech.
• Experience in Agile and High Performing Team coaching.
• Proven expertise in digital or technology environments.
• Excellent and proven stakeholder management skills, communication skills, and organizational sensitivity.
• Proven ability in setting new directions and execution power (managing change and implementation).
• Strong customer focus and entrepreneurial spirit.
• Academic education / level of thinking.

You are fluent in Dutch and English, both written and spoken.